Hewlett-Packard Under Carly Fiorina, and After Her Essay

1) How do you judge the quality of a product, whether a computer or something else? Is it mostly by price? Discuss your perception of price and quality as well as any ramifications. The quality of a product depends how well it was made and how well the product works to meet expectations. Price can be a determinate of quality, but this is not always true. A product may be cheaper and still be of good quality if the company has figured out a way to reduce overhead cost which helps determine price. I normally base my buying decisions off of quality and price. Many companies cut cost to make their products cheaper so their sales will increase, but lowering cost is not always a good plan. The companies that cut prices normally fall behind because the companies that have better quality products get ahead in the long run. 2) â€Å"Tradition has no place in corporate thinking today.† Discuss this statement. Many companies stay active by practicing tradition (ex. Starbucks employee treatment). Though tradition is an important aspect of many companies, tradition can hinder companies’ growth over time and the need for innovation can be faulted. I think tradition can be kept within a company and the company still be successful, but traditions gradually change to keep the company’s original objective alive. Depending on the company and the company’s objective determines whether tradition can be incorporated or not. 3) Giant organizations are often plagued with cumbersome bureaucracies. Discuss how this tendency could be prevented as an organization grows to large size over many years. Bureaucracy can limit the growth and innovation of a company. The leaders/management of a company need to be able to promote change and motivate others throughout the organization. Bureaucracy starts to form between different levels of an organization and can cause decision making processes to become slower, such as the case with Carly. A company may try decentralizing and delegating jobs to different parts of the organization. Though decentralization and delegations can be problematic for companies, it can also speed up processes and be less costly to the organization. Having strong leadership within each department can deter any fraudulent or selfish acts and allow for a more successful business with less bureaucracy. 4) Playing a devil’s advocate, present the case against the Compaq merger. Some risks were present in the potential merger of HP and Compaq. How would the merger take place? Would the merger affect the overall  structure and business plan of HP? Was PC growth the future of HP and would this venture help HP become and stay profitable? How long would the merger take? Would this merger be cost effective or would it be more costly to overtake Compaq? Would loyal customers to each brand stay around throughout the merger or would the customers switch their brand loyalty? All of these questions are potential arguments and reasons why HP should not complete the merger with Compaq. In the end the merger was a good decision for HP even though it took a while for the company to get where forecasters projected. 5) â€Å"HP is gouging the consumer in charging such high prices for its ink refill cartridges. Sure, it’s a high profit item, but such profits cross the line and are obscene.† Discuss. HP’s printer and ink business had high profits to help keep its other products stay in production. Though ink refills was HP’s sweet spot in the market, HP would probably not hold out in the long run and would eventually need to venture into other types of markets with a strong presence to stay afloat. Just because HP was successful in the ink cartridge market in the beginning did not mean the company would remain that way, especially with the other competition in the technology market. 6) Do you think the 17,000 jobs lost in the merger was laudatory, or should it be condemned? What would swing your opinion? Cost cutting is to be expected when mergers or reorganization occurs in a company. Even though 17,000 is a large number of job losses it might have been warranted. When merging the company there were many duplicate jobs and departments. With so many duplicate positions it can be hard to manage a successful company. These duplications can cause excessive amount of costs that aren’t warranted. The job cutting in the case of HP seemed to be necessary but have been a bit excessive in some instances. 7) Why do you think Hurd’s efforts were so successful and so quickly accomplished? Support your conclusions as persuasively as you can. Hurd’s success came after the merger was already completed. He took advantage of what was already completed and made the other necessary changes to finish making the company successful. His strategic marketing and application of more costs cutting techniques helped the company reach Carly’s projected goals. Both Hurd and Carly should receive credit for making HP the company it is today since the merger. 8) Why do you think Dell lagged so far behind HP in tapping into retail markets? Dell was succeeding in the business market and staying very  profitable. They probably focused all of their attention on this market instead of targeting both markets (business and retail). Since Dell used a low price strategy, the company remained one of the top companies in the market and did not need to worry about expanding and incurring more costs. None of the companies expected the overseas companies to start producing and marketing in the United States thus increasing competition in the technology market. Because Dell focused on low prices and the business market, the invasive competition made them start expanding to the retail market which increased costs and prices of their products. This increase and change took time and affected the company’s profits. I think this is why it took so long for Dell to enter the retail market.

EFFECTIVE BALANCED LITERACY PROGRAMS FOR ELLS

Balanced literacy is a model designed to assist all pupils learn to read and compose efficaciously. Teachers no longer hold to utilize either whole – linguistic communication programming instructional schemes based preponderantly on phonics. Alternatively, balanced literacy involves non merely whole – linguistic communication and phonics, but several different positions and attacks ( Tompkins, 2003 p.15 ) . The plan stands steadfastly on the premiss that all pupils can larn to read and compose. This balance between reading and composing allows pupils to have the instruction needed in order to make grade degree position, while leting pupils to work at an instructional degree that is non thwarting for them. Balanced Literacy is a theoretical account for learning kids in a child-centered schoolroom, supplying many chances for existent life reading and composing experiences. It is originally based on the New Zealand Model for Literacy and Reading Recovery literacy theoretical accounts authored Marie Clay ( 1885 ) , studied and broadened by Irene Fountas, and Gay Su Pennell ( 1999 ) . Children read and write each twenty-four hours independently and in group scenes ( both big and little ) . Balanced Literacy schoolrooms focus on four different types of reading experiences: a ) reading aloud, B ) shared reading – whole category, degree Celsius ) guided reading – little group, and vitamin D ) independent reading. Students besides participate in day-to-day authorship activities that coincide with their reading experiences. The four types of authorship experiences are: a ) shared composing – whole category, B ) interactive composing – whole category or little group, degree Celsius ) composing workshop – little or single, and vitamin D ) independent composing. Additionally, during many day-to-day reading and composing experiences, kids are taught about letters, sounds, words and how they work. Listening and talking are besides emphasized in this incorporate linguistic communication attack. All literacy direction and assignments are prepared utilizing appropriate methodological analysiss that allow instructors to guarantee fidelity of academic content criterions every bit good as linguistic communication aims for Language Arts Instruction. Surveies agree that balanced literacy should besides embrace phonics, including complete phonemic consciousness, along with vocabulary acquisition, reading eloquence and comprehension. Harmonizing to Froehlich ( 2009 ) , instructors implementing Balanced Literacy use an incorporate attack to learning linguistic communication humanistic disciplines. Balanced Literacy consists of a figure of elements that provide an copiousness of reading and composing on a day-to-day footing and are frequently implemented utilizing cross-curricular methodological analysis. These reliable chances for reading and composing are arranged on a continuum based on more or less teacher support. Some reading and authorship undertakings are modeled by the instructors and others are accomplished with the support of the instructor, taking to a few that are done independently by the kid. Not merely does balanced literacy encourage and increase kids ‘s reading and composing accomplishments, nevertheless, the primary aim is that pupils will larn to bask reading and authorship, therefore cultivating a deeper sense of the value of literacy. Harmonizing to Pressley ( 2001 ) , and was commissioned by the National Reading Conference, most reading plans in simple schools countrywide use a balanced attack to literacy, although due to be limitations, some instructors in smaller communities may hold small or no entree to published literacy scheduling. Reading Recovery/ Descubriendo La Lectura Harmonizing to Clay ( 1993 ) , Reading Recovery is an early intercession plan for first twelvemonth reading direction that focuses on tutoring the lowest 20 per centum of fighting readers. Reading Recovery is comprised of phonemic consciousness, phonics, vocabulary, eloquence, comprehension, composing, unwritten linguistic communication, motive, and independency instructional constituents. Phonicss, phonemic consciousness, vocabulary, eloquence, comprehension, authorship, and unwritten linguistic communication are indispensable for favourable literacy results. The Reading Recovery plan consists of day-to-day 30 minute lessons by a instructor trained in the technique. The plan includes reading known narratives, reading a narrative that was read the twenty-four hours before, composing a narrative, reading with sentence strips, reading new narratives, and appraisal. Assessment is an of import characteristic of this plan. Ashdown and Simic ( 2007 ) found assorted consequences when analyzing limited English proficient pupils utilizing Reading Recovery plan as a intercession. Ashdown and Simic ( 2007 ) found that pupils with limited English proficiency that used Rea ding Recovery for over six months did score higher on achievement appraisals. Descubriendo La Lectura ( DLL ) is merely the Spanish version of Reading Recovery and consists of the same instructional constituents and day-to-day lessons ( Chueng and Slavin, 2005 ) . Merely one survey Descubriendo la Lectura of was conclusive for effectual literacy patterns. Other surveies reviewed by Chueng and Slavin ( 2005 ) did non ensue in positive literacy consequences for pupils whose L1 was Spanish. Overall, as a consequence of these surveies, one can infer that Reading Recovery and Descubriendo la Lectura ( DLL ) may non be effectual balanced literacy plans for English linguistic communication scholars if merely implemented over a short sum of clip. Those pupils that used Reading Recovery and Descubriendo la Lectura ( DLL ) as an intercession for over several months had positive discernible results. Success for All Slavin and Madden ( 1999 ) studied the comprehensive reading plan Success for All and found it to be a structured and effectual course of study theoretical account for Kindergarten and First grade pupils. Success for All provides early literacy using direct reading comprehension direction, methodical phonics direction, concerted acquisition schemes every bit good as full support for instructors including considerable professional development. Success for All besides incorporates one-to-one tutoring for fighting pupils every bit good frequent pupil appraisals and grouping and regrouping by ability degree. Reading is specifically taught in one 90 minute block ( Slavin and Madden, 1999 ; Chueng and Slavin 2005 ) . For English linguistic communication scholars ( ELLs ) , Success or All has two instructional plans. Exito Para Todas is the Spanish bilingual theoretical account. This plan teaches reading to pupils in Spanish for classs one and two and in 3rd grade passages pupils to English-only direction ( Chueng and Slavin, 2005 ) . The other plan is an English linguistic communication development ( ELD ) method, which teaches pupils in English with a focal point on linked vocabulary from reading texts and extra supports ( Chueng and Slavin, 2005 ) . Harmonizing to Chueng and Slavin, ( 2005 ) surveies in California and Texas utilizing Exito Para Todas demonstrated important trial mark differences on the Spanish Woodcock Assessments for Word Attack, Word Identification, and Passage Reading Comprehension for indiscriminately selected pupils utilizing the bilingual plan compared to pupils from schools that used other reading instructional methods. The overall average reading degree addition was.41 of one class degree for those kids utilizing Exito Para Todas. the Success for All plans were positive. Arizona, California, Pennsylvania, and Texas conducted similar surveies with Success for All ELD reading plan and harmonizing to Livingston and Flaherty ( 1997 ) the average reading degree increased by 0.37 of a grade degree. Cheung and Slavin ( 2005 ) further province that other researcher findings did non show pupil accomplishment as systematically for English linguistic communication scholars, nevertheless, most of the reappraisals rated both reading plans as effectual and positive. Educators are aware of the fact non every literacy plan will be successful for every pupil. Therefore, it is indispensable that instructors entree balanced literacy plans that engage pupil acquisition by implementing diverse methods that address larning manner penchants ( Thompkins, 2003 ) . Direct Direction Cheung and Slaving ( 2005 ) every bit good as Dahl and Freppon ( 1998 ) evaluated Direct Instruction ( DI ) with respect to effectual literacy direction for English linguistic communication scholars. Direct Instruction ( DI ) has been around for many old ages and is by and large implemented by the instructor for all pupils in the schoolroom and non purely limited specifically to English linguistic communication scholars. Direct Instruction ( DI ) provides extended phonics, paced reading direction, and frequent pupil appraisal. It was originally designed for fighting readers. Direct Instruction ( DI ) is a systematic attack and as with a comprehensive plan provides teacher support and preparation. It often used with pupils whose primary linguistic communication ( L1 ) is non English and is frequently incorporated into reading plans by big companies such as Harcort School Publishers. Studies show that it is non a balanced literacy plan as DI overemphasizes phonics direction and frequen tly this can be hard English linguistic communication scholars. However, Direct Direction can be a successful attack when several other reading methods and schemes are used in concurrence with it and it is used for over a two twelvemonth period ( Abott, Greenwood, and Kamps, 2007 ; Chueng and Slavin, 2005 ; Slavin and Madden, 1999 ) . Phonicss Plans Reasonably Phonics uses phonics as its cardinal reading foundation. Reasonably Phonics intercession dressed ores on pupils larning missive formation, missive sounds, blending, placing sounds in words, and spelling words. This plan did non show effectual and balanced literacy for English linguistic communication scholars and it is non extremely recommended for pupils with limited English proficiency. Libros is another literacy intercession plan developed for usage kindergarten categories. Teachers would direct place narratives in Spanish after they previewed and discussed the narrative exhaustively with their category. Parents were besides shown a picture of to promote parents to read with their kids every bit good as discuss the narrative with them. Students would have books in Spanish to take place and read with their parents. Results for pupils utilizing Libros for the full school twelvemonth, scored higher on missive and word idenfication, nevertheless, reading comprehension tonss were non as positive ( Chueng and Slavin ; 2005 ; Slavin and Madden, 1999 ) . One can reason that Libros focuses on phonics direction because the reading comprehension tonss did non demo a pronounced addition among English linguistic communication scholars. Besides, this plan appears to be slightly limited, because the cardinal thought is the books the pupils take place to read and pattern. This seems like a slightly auxiliary reading plan, alternatively of complete balanced literacy for English linguistic communication scholars. Decision After analyzing all of the research about the aforesaid reading plans for English linguistic communication scholars, I conclude that balanced literacy plans are reading intercession plans that resulted in more positive information among several different research workers. Obviously, Clay, Fountas, Pennell, and Slavin are some of most good known literacy research workers in the field. Besides, Slavin has updated his original reappraisal of effectual literacy plans from his first in 1999 to the most recent and comprehensive reappraisal of literacy plans in 2005. One concluding idea about balanced literacy plans, is teacher entree. I think it is It is critical that instructors have every bit much information about effectual balanced literacy plans for English linguistic communication scholars. Previously, I had entree to the literacy plan Success for All and I truly saw mensurable betterment among the pupils who were English linguistic communication scholars. Unfortunately, we do non utilize Success for All at the school where I presently teach. I do believe it is indispensable for instructors and decision makers to retrieve that while one plan may work for a specific pupil, it will non needfully increase literacy accomplishments for another. Educators need to be aware to integrate as many reading schemes as possible in their direction. I besides believe that concerted acquisition schemes will heighten any literacy plan and by utilizing concerted acquisition with reading plans, balance and success will better and bring forth favourable litera cy accomplishments. Another indispensable scheme for learning English linguistic communication scholars is seeking on Internet web sites such as Frohlich ‘s ( updated 2009 ) that has so many different balanced literacy learning AIDSs that can be downloaded and printed for instructors to use.

Compare and contrast Charlie Gordon

Flowers of Algerian People are never happy with themselves we all have our imperfections and that's Just part of life. In the story â€Å"Flowers for Algerian,† Charlie Gordon has a mental disability and he wanted to be smart and for that he had to get an operation. Although he shouldn't have offered himself because before the operation he was happy, he worked at a factory, he liked his Job, he had true friends and fake friends Just like a normal person does. Having the operation Charlie cut his life short.Charlie should not have had the operation. Charlie had gone through a lot and he wanted to change. Charlie wanted to be smart, before the operation Charlie was gullible, his â€Å"friends† would make fun of him but he never realized it and he was happy. Charlie was smart in his own way but he never realized it because he was focused on being â€Å"smart. † After the operation Charlie was a serious person he understood everything his friends said. Charlie's beha vior changed he was more aggressive and he got fired.In conclusion, Charlie should not have had the operation he became aggressive, he scared people and got fired. Charlie was not as happy anymore, he was a serious person and he understood everything people said. Charlie wanted to be smart and never realized he was smart in his own way. Charlie should have never had the operation because he cut his life short, he was not happy, he was more aggressive but was giving up his life, and being happy worth It to be Intelligent.

Electronic Medical Record (EMR) Systems Research Paper

Electronic Medical Record (EMR) Systems - Research Paper Example Though there are systematic reviews concluding that EMRs have the potential to reduce medication errors, save clinicians’ time, promote adherence to evidence-based guidelines in management of various health conditions, and improve patient safety; adoption of EMR systems is still low in health care setting (Jones, & Blavin, 2013; King, Patel, Jamoom, & Furukawa, 2014). According to Jones, and Blavin (2013), only 1.5% of the non-federal acute care facilities had a comprehensive electronic health record system in 2008 while only 7.6% had installed basic EMR. To facilitate widespread adoption and utilization of HITs, the Congress passed the Health Information Technology for Economic and Clinical Health (HITECH) provisions of the American Recovery and Reinvestment Act of 2009, with an overarching aim of enhancing the efficiency, quality as well as safety of the American health care system (Silow-Carroll, Edwards, & Rodin, 2012). Through Medicaid and Medicare EHR programs, HITECH av ails financial incentives to eligible health care providers and hospitals that adopt and demonstrate meaningful use of the health information technology. The meaningful use legislation seems to be associated with increased adoption and implementation of EHR systems in various health care settings. For instance, in the year 2012, about 17% of non-federal acute care health care centers reported to be using a comprehensive EHR system while 27.6% reported to have adopted a basic EHR system.

Public Relations Campaign Essay Example | Topics and Well Written Essays - 1250 words

Public Relations Campaign - Essay Example The new plan will be able to reduce the number of people that are uninsured. Another aim of the public relations campaign is to ensure a transparent market for the people and to offer affordable healthcare cover for every citizen in California. Many of the residents of California and other states do not understand the Obamacare thus many people have not enrolled for the insurance policy. Many people believe the Obamacare strategy is expensive and does not cover every citizen in America. In 2015, the enrollment of people to Covered California is in subtle numbers. The organization has to make 15% budget cuts because of the lack of registration of the population in the course (Hemphill 4). The registration number of the people is the most disappointing since the Obamacare plan became active. The company has to repair their balance sheets for nearly one million dollars that critics claim to be an illegal move. The program of Covered California also faces charges of cronyism. It happened after there were contracts worth 184 million dollars awarded with no bid. These are some of the problems facing the insurance program, and it has affected the citizens in more ways. Nearly one million citizens do not have access to their insurance cover because of the lack of communication between Covered California, Council and the Federal Government’s system. There are over 900,000 people that had enrolled for their Medi-Cal and are yet to receive them several months down the line. The official ID card is what makes them eligible to receive the medical care. They are however yet to receive their ID Cards. The Department of HealthCare claims they are not to blame for the delay of the ID Cards. There was no communication between the Covered California website and the counties thus the absence of the ID Cards. Some of the citizen’s information is still in limbo in the Covered California site (Hemphill 7). The problem has an

The HRM implications of new technology in organisations Dissertation

The HRM implications of new technology in organisations - Dissertation Example The most primary issue is cost and labour investment that goes into development and whether the advantages outweigh these issues in regards to new technology adoption. Background: The implementation of new technologies in any industry has significant implications for human resource managers and line management. Depending on the nature of the system, such as HRIS for the human resources function, there are significant costs and labour expenditures to ensure proper development and training of existing staff members who must use this software. Other systems, such as Enterprise Resource Planning (ERP) software or other system-wide technologies designed to facilitate better use of resources, also have cost issues and training problems that must be rectified by human resources management. Especially in international organisations, the complexity of these systems requires ongoing assistance from information technology support teams and the development of appropriate flowcharts that identify each key role and their job function related to the new technology implementation. Any such systems can be exceptionally problematic for human resources leadership in terms of driving motivation to use these systems effectively and eliciting change policies within the organisation. Discussion & Analysis: HRIS systems, human resource information systems, have some of the largest implications for human resource leadership and line management in virtually every organisation. HRIS is â€Å"a composite of databases, computer applications, and hardware/software necessary to collect/record, store, manage, deliver, present and manipulate data for HR† (Ngai & Wat, 2006, p.299). Such systems have administrative function to assist in record-keeping related to subordinate staff members and also assist in business decision-making throughout the organisation. A 1998 survey shows that 60 percent of Fortune 500 companies rely on HRIS systems in daily operations (Ngai & Wat). This number has likely increased over the last decade. The benefits of such systems is better record-keeping related to issues of health care, benefits, and training documentation that only serves to support the HR role more efficiently. However, there are many drawbacks that must be considered before implementing such a system in a dynamic organisation. First, lack of budget is a considerable problem if the company does not have adequate resources for the expenditure. Secondly, the costs associated with ongoing information technology support teams can be a burden. Further, these systems create an organisation-wide inter-dependency that forces unrelated operational systems to work together, thus requiring additional training (Ngai & Wat). If unrelated systems with no formal knowledge of one another now must rely on technology to become integrated, management must devote their labour and expertise to ensuring proper flow of information and the social systems that support such interdependencies. The re are significant benefits, however, to implementing new technology to support better business function. First, HRIS systems have self-service element to them that allow employees to handle some of their own human resources activities online. When linked with the corporate intranet, as one example, employees can request time off, review job postings as they change throughout the business, review company policy changes, and even update their demographic information in real-time (Copeland, 2004). Self-service systems give employees a broader sense of

Dyscalculia Essay Example | Topics and Well Written Essays - 500 words

Dyscalculia - Essay Example The Math equivalent of Dyslexia. So what exactly is Dyscalculia and how can educators help ease the stress of the learning disability on the student diagnosed with the handicap? The National Center for Learning Disabilities defines Dyscalculia as â€Å"a term referring to a wide range of life-long learning disabilities involving math. There is no single form of math disability, and difficulties vary from person to person and affect people differently in school and throughout life â€Å" (NCLD, 2006). The 2006 NCLD report indicated that Dyscalculia is a learning problem that can be spotted in a child at a very young age. Some of the symptoms of Dyscalculia include â€Å" Difficulty in recalling numbers, trouble with the concept of time, poor sense of direction, poor mental math ability, and difficulty in playing strategy games of any sort†. (NCLD, 2006) Their research also pointed out that teachers have the duty to help any of their students whom they suspect of having Dyscalculia by identifying the student and moving him to an Inclusive Classroom setting in order to insure that the child will not feel the pressures of having to keep up in the Math lessons of the rest of the class before he is ready to do so. (NCLD, 2006) This is something that should not be difficult to do since the teachers can use a specially designed assessment test on possible Dyscalculia students in order to confirm their suspicions as educators. It is highly important that students suffering from Dyscalculia be moved to an inclusive classroom setting before their fear of math sets in. This is to insure that the child will not unconsciously reject any form of help in Math studies that is offered to him in the form of tutorials. Even though the illness is not one that is curable, Steinbach and Doughty (2008) reported that it could still be possible for students with Dyscalculia to lead normal educational lives provided the full court press of educators, tutors, and parents exists in

Ship Of Ghosts Essay Example | Topics and Well Written Essays - 750 words

Ship Of Ghosts - Essay Example It was the flagship of the US Asiatic Fleet and in World War II was responsible for holding back and delaying the Japanese from taking over Indonesia. The book narrates the exploits of the Houston until she sinks after a desperate and overwhelming battle with the Japanese forces in 1942, in the Java Sea. The first part of the book describes the naval combat with description of war like booming guns, falling bombs, torpedoes, etc. Hornfischer brings to life the battle as he describes the terror of nighttime naval battles where decks become slaughterhouses and the superhuman effort of the crew as they escape disaster after disaster only to be unlucky in the end when they are hopelessly outnumbered. "Son, we’re going to Hell." These words of the navigator of the USS Houston turn out to be prophetic. The men were forced to abandon the ship and are captured by the Japanese. They were then moved from one camp to another and finally end up in a labor camp in the jungles of Burma. In the second part of the book, the narrative shifts gears and follows the several hundred survivors of the ship to the Japanese POW camps in Southeast A sia. Here it focuses on the labor camps and the sub-human existence of the survivors for over three years, under the barbaric Japanese in the labor camps put up to build the Burma-Thailand Railway. The author describes how the prisoners develop a different kind of heroism when they are without weapons, when starvation stares at them and when they face the brutality of the Japanese guards. At the camps the prisoners suffered from over work, malnutrition, tropical diseases and rotting wounds. Their survival at that point of time depended on their ability to withstand humiliation and hardships without complaining. The author portrays all this beautifully when he writes about the small acts of courage like the stealing of an egg or a can of condensed milk

Literature review Research Paper Example | Topics and Well Written Essays - 1500 words

Literature review - Research Paper Example In this regard, he points out that today, solar power is used even in residential homes for the production of energy used for opening gates, lighting and heating. In addition, he also noted that some cars today are powered using solar energy. Watson also pointed out that solar power also has a lot of benefits. In this regard, he argues that the use o solar power helps in reducing cost since to reduce dependency on traditional sources of energy. Moreover, Watson (2012) pointed that solar energy is eco-friendly and is, therefore, a good move towards conserving the environment. Part 2: The origin, potential, and importance of solar energy. http://solarword.blogspot.com/2012/10/the-origin-potential-and-importance-of.html. In this article, Haluzan (2012) explores the origin, potential, and importance of solar energy. He argues that the sun’s radiation is one of the most important natural resource provided free and is limitless. Haluzan (2012) argues that without the sun, the plant where we live cannot support life. He reveal that projection by the International Energy Agency announced in 2011, showed that, with the invention of new technologies, the solar radiation will provide at least a third of energy by the year 2060 based on the fact the world is currently moving towards the use of renewable sources of energy of which solar is one of them. However, Haluzan (2012) is quick to point out that many countries have not yet embraced the adoption of energy from solar fully because the technologies used in solar lack the cost-parity with fossil fuel. Nevertheless, he also points out that many countries continue to adopt the use of solar technologies by installing solar panels on buildings for both domestic and industrial use. In addition to providing energy for domestic and industrial use, Haluzan (2012) also pointed out that the use of solar power will help reduce the amount of greenhouse emissions to the environment. This will help mitigate the impacts o climat e change and make the world a good place to live. Part number 3: The advantage and disadvantage of solar energy http://exploringgreentechnology.com/solar-energy/advantages-and-disadvantages-of-solar-energy/. In this article, Whitburn (2012) discusses the advantages and disadvantages of solar energy. The advantages in this case according to Whitbun (2012) include the fact that solar energy does not pollute the environment. This is because it does not produce greenhouse gases like fossil fuels. He also noted that this is the main resource behind the advocacy for solar under the green energy technology as countries attempt to mitigate the impacts of climate change caused by greenhouse emissions. Secondly, solar energy is natural and provide free. Further, it does not require expensive raw materials, as is the case with fossil fuel. Thirdly, Whitbun (2012) notes that the use of solar power is advantageous because it offers decentralization of power since it create self-reliance in socie ty. In addition, he points out that solar power, unlike other sources of energy can be produced on or off the grid (powersourcesolar.com, n.d). Other advantages pointed out by Whitbun (2012) include that fact that its production helps in job creation, as well as saving the ecosystem and people among others. However, Whitbun

Search and seizures Essay Example | Topics and Well Written Essays - 1250 words

Search and seizures - Essay Example Constitution are meant to protect the citizens from any act that may infringe on their privacy and therefore every person is protected from any form of unreasonable search or seizure by the state or its federal agencies at the time of enforcement of the law. However, the Fourth amendment also allows searches and seizures in some instances especially when it is considered reasonable and for the interest of the public. This means that law enforcement agencies may at times put aside a person’s concern about his privacy or that of his property and conduct a search or a seizure without a warrant. For this to be qualified, it must be proven that the agency has a probable cause to have a strong conviction that they may find from you may point to the commission of a crime or that certain circumstances have justified that a search or a seizure should be conducted without a warrant. Mapp vs Ohio (1961) The facts of this case are that the police stormed into Ms Mapp’s house believ ing that a bombing suspect was hiding in there despite her protests. The police carried a piece of paper to her that they claimed to have been a warrant of search when she demanded that a search warrant be presented to her before the search is carried out. It later turned out that the paper the police waved to her was not a search warrant neither was the bombing suspect hiding in the house. However, the police found sexually explicit books and photographs in her home and she was later convicted for possession of obscene items under the Ohio state law. She appealed her conviction on the basis of the First Amendment but the court quashed the conviction on the basis that she could not be convicted on the basis of items obtained without a search warrant as it violated her right as enshrined in the Fourth amendment of the United States constitution. The court based its ruling on the exclusionary rule that forms an important part of the Fourth Amendment that prohibits any state from depri ving any person the right to life, liberty or property without following the due process of the law (Stocks, 73). Katz vs United States, 389 U.S.347 (1967) This case affirmed that wiretapping of conversations in public payphones without a warrant grossly violated the protections against unreasonable search and seizure as enshrined in the Fourth Amendment. The petitioner Katz was charged in a court of law for being engaged in gambling through state telephone lines that was deemed to be illegal by the authorities. State enforcement agencies used warrantless wiretaps to listen and track his conversations on matters that touched on the illegal gambling transactions. Through an almost unanimous vote of 7-1, the U.S Supreme Court held that the placing of a warrantless wiretap on public payphones is a violation of the rights that citizens enjoy under the Fourth Amendment (Stephens and Richard, 335). There was a test on the constitutionality of private conversations done in public places th at has been applied by numerous courts thereafter. These include whether the person under charge has exhibited an expectation of want of privacy and that the larger public as that which is reasonable can recognize the expectation. Chimel vs California (1969) The question that the court was faced with in this case is what constitutes an unreasonable search as compared with the rights enshrined in the Fourth Amendment of the United States. This was an evaluation of those instances that a police officer may conduct what can be

Political economy Essay Example | Topics and Well Written Essays - 1750 words - 1

Political economy - Essay Example According to the history of economics, political economy is a terminology that was originally used to describe the processes of production and trade in various goods and services, as well as their associations with the law, custom and the government. The government came into the picture because of its key objective to its citizens- that is distribution of national income and wealth to all people in all its regions within its boundaries. The term political economy is said to have found its origin in the 18th century, during this time, it was referred to as the study of states or polities, and hence its present name – political economy. Following this historical development, it is evident that political economy in modern times deals with the way governments makes decisions on distribution of income and wealth to its citizens to spur growth and development. In addition, political economics looks at how various political forces play a role shaping various economic policies of a country, especially with regard to distributional conflicts relating resources and management of political institutions. It examines how governments make their overall expenditure, investing in various sectors with an objective of improving the citizens’ well being. In general, there are multiple components to economic systems that are characteristics of different countries, it is important to have this understanding since the interaction of these different economic systems can be coherent or result in some kinds of instabilities. The process of decision making over various economic factors determines the use of economic inputs, which comprise of factors of production, distribution of the resulting output, the level and extent of centralization in the process of decision-making as well as those who make the particular decisions. Decisions regarding economic factors and their characteristics can be carried out and effected by

Self Fulfilling Prophecy Pygmalion Effect Essay Example for Free

Self Fulfilling Prophecy Pygmalion Effect Essay The problem with productivity measurements – especially in measuring a company’s workforce efficiency, is that they do not take into account other factors relating to the way people work. This means that elements such as employee’s initiatives, their flexibility, teamwork and adaptability are not incorporated in the measures of input. As such, the calculation of productivity is not an absolute one. Also, the failure to incorporate the element of effectiveness in the measurement of productivity could produce a false assessment of the true performance of a company. It’s a fact that attitude is the main stumbling block that holds back employee’s productivity. The Self fulfilling Prophecy or Pygmalion Effect as a Management Concept. Conceptualized by Robert Merton, it is about phenomenon that occurs when â€Å"a false definition of the situation evokes a new behavior which makes the original false conception come through†. The whole theory is based on the theorem: †if men define situations as real, they are real in their consequences, This means that when one has a set expectation, he would behave in ways that suggest that his expectation would be fulfilled no matter what. The consequence of his behavior somehow fulfils his expectation. The ultimate function of a prophecy is not to tell the future, but to make it. It is important for managers to consider carefully their action and behavior as understanding and applying the Self fulfilling Prophecy will have a great impact on the performance of the employees. In working environment, the way manager behaves, his attitudes, beliefs towards his subordinates do have an impact on how they behave, managers who truly believe in them have the very same people performing better and contributing to the organization success. Instruction must be communicated clearly to employees so that no ambiguity(unclear or confuse) on what is expected of them. The four factors of self-fulfilling prophecy and its application are 1)Consistent Information (C I) Good performer who are well liked by their managers are often given more ideas, instruction and suggestion. As the day goes by, it help them perform better, have an edge over their colleagues whom the manager deem poor performers. The key is to be conscious of this â€Å"mind play† and to start creating positive expectations rather than negative expectations in managers and employees about the organization and themselves. 2)Expected performance (E P) The way managers communicate performance expectations to their subordinates will influence them to establish realistic levels of aspiration and higher performance goals. The learning point is, managers and subordinates must establish and set realistic goals and targets. 3)Positive Reinforcement (P R) Subordinates who are expected to perform well are normally rewarded more frequently and generously when they achieve their performance goals. On the other hand, those who are not expected to perform well tend to perform badly and are not reinforce. Interestingly, even if they perform well, they may not be rewarded because their managers felt threatened or irritated that their expectations are not proven. Hence, it is important for managers and supervisors to be aware of their prejudices and negative feelings of their subordinates. Conscious attempts must be made to eliminate such prejudices and discriminations. 4) Constructive Feedback (C F) Managers who communicate high performance expectations typically provide greater feedback. Feedback occurs more frequent and have specific suggestion for improvement. Especially in performance appraisal and review, the variables is the manager’s rating of the subordinates. It is based on the manager’s values, prejudices and feelings. Most employees will take the cues and alter their future behavior accordingly. As such, managers and supervisors must take due care in the way they give feedback to their subordinates. Their tone, body language, and attitudes do account for a successful feedback session. Conclusion: The above four factors which contain a manager’s expectation can be effective and productively manage if mangers are conscious and aware of their existence and the way they function. The learning point is that even if a subordinate is not a high performer, a manager can still help by being positive with his expectations. This way, the subordinate is at least given a fair opportunity to prove his self worth and capability.

Why Is Paper Recycling Important Environmental Sciences Essay

Why Is Paper Recycling Important Environmental Sciences Essay The large amount of paper waste being generated in the past years has really being a great concern to the society, the disposal and treatment process involved in paper waste had being on the increase, Richard A. Venditti (1992) said 37% by weight of Municipal Solid waste are being generated are gotten from paper, but as at Due to this large amount of the paper waste being produced by homes, industries and office, recycling of the paper waste technology has help in the reduction of the total amount of waste being put in the landfill and also help in the reduction of high dependence of raw materials for paper production from plants(vegetable fibers) which in turns help in the reduction of the way tress are being cut for paper production thereby preserving our environment and also reduces energy use and CO2 and Methane emission compaired to the normal production procress from plants The recycling of paper waste which majorly gets it raw materials from: Mill broke ( paper scrap from paper production), Pre consumer waste ( paper being discarded before usage by consumers) and post consumer waste(paper being discarded after use), has helped in the reduction of deforestation. Due to the source of raw material for paper being produced by recycling there is high dependence of paper being produced from recycling paper, Paper online said that 90% newspaper are printed on recycle paper,90% corrugated boxes are made from recycle fiber and 54% of fibres which are being used in new paper and board are gotten from recycled paper Europe has being the leading recycling of paper in the world, studies has shown that more than 60 tonnes of paper of paper are being collected per year and still on the increase which has exceed 60%of the paper consumed since 2005 (Paper online) Paper Recycling is mainly the processing of waste paper into new paper product. Waste paper, which are majorly gotten for offices, homes and industries are being taken to the recycle bank by local authorises and then collected and processed into paper related product. Recycling of waste paper has affected the environment in a positive way by the reduction in the dependence of plant for raw materials for paper production which is vegetable fibers gotten from plants. Recycling of waste paper gets its raw materials from three catergories,   Mill broke (paper trimmings and other paper scrap from the manufacture of paper, and is recycled internally in a paper mill),   Pre-consumer waste(is material which left the paper mill, which has been discarded before it was ready for consumer use) and   Post-consumer waste (waste is material discarded after consumer use, such as old magazines, old newspapers, office waste, old telephone directories, and residential mixed paper) Debunking the M yths of Recycled Paper Pre recycling Technology involved in paper recycling The technology involved in paper recycling involves majorly five step after collection of waste from the waste bank. The Seven steps which are, Pick up form home offices and business, Sorting to remove contaminants, Re-pulping which invovles blending of d sorting with water and chemicals, Filtering to remove scraps and impurites, De-Inking by use of soapy chemicals, Draining of the water, Drying by the use of heat and Rolling and Packing of the produced paper. I will be looking at each of this steps individually in my report. Pick up General waste from Homes, officesRecycling actually starts from our homes, offices and business, where we separate the type of waste to be disposed by putting them in specific disposal bags and bins ready for collection. The waste bin (the recyclable bin) which has the paper content inside are being collected by local collection agents and then transported to the recycle bank where it is being sorted out and read for recycling Paper Recycling Recycle Bank Recyclable waste Pick up by local agent Non-Recyclable waste Sorting to remove contaminants Sorting is majorly done by the use of recycling sorting line (RSL) in the recycle bank. The recycling sorting line sorts out the recyclable materials gotten from home into different recyclable materials(like paper, plastic, plastic, cans) and are then sold to different recyclers. The recycling sorting line can be fully or partially automated or can involve manual sorting. In the automated system the RSL separates the recyclables in terms of their density, size, and chemical composition it uses specific properties of separation equipment (like , trommels, density sorters, and magnetic separators) to separate the recyclables into different categories. The combination of both manual sorting and the automated sorting give a very high efficiency sorting system. Trommels : this separation equipment is being made up of different screen hole sizes at the outer part of the equipment. The screen size gets larger as the through the length of the screen allowing the recyclables be separated according to size. Density sorters: this separation equipments used density of the recyclables for d separation process by the use of air knife which produces controlled air stream with a specific velocity so as to blow the lighter recyclables like plastic, cans or paper into a collection chamber depending on the air stream velocity. Magnetic separators : This is majorly the use of eddy current as a means of separating of ferrous metals like   aluminium which are being lifted away from the recyclable mixtures. Conveyer belt: this is mainly used during manual sorting, where the recyclables materials moves through the conveyer belt and it is being manually sorted through hand picking by workers. (www.p2sustainabilitylibrary.mil/p2/7_III_8) After sorting they are then baled and being sold to the very recycler for the recycling of their various components. The baled waste paper are then taken to the paper mill for the recycling. Re-pulping The baled paper waste are then slide into different sizes and then transfer in a pulper for it to get mixed with water and chemical. Contained in the pulper is a mixture of water and dipolar aprotic protophylic solvent{1}. The water being used IN this mixture is being   optimized to get a tetrahedral lattice of natural hydrogen-oxygen-hydrogen angles through the rearrangement of its hydrogen bonding system. Due to the aptimization of the water components the water structure develops properties of smaller cluster pattern, lower surface tension, increased dissolving powers, higher carrying efficiency, microbiological stability and greater reactivity(1) which determines the characterises of the final pulp being produced. Mixing of this water optimized water with dipolar aprotic protophylic solvent would produce an aqueous solution of dipolar aprotic protophylic solvent. The aqueous solution is then mixed in the paper waste in the pupler until a  stereochemical alterations occurs with the waste paper which cause a full repulping of the paper waste. The aqueous solution is then drained away from the pulper after the completion of the process and the prodced pulp from the paper waste is removed out of the pulper afterways. The repulping of the paper waste forms a pulp(i.e the paper waste then forms a pulp). A pulper is majorly a mixing tank which contain a pulp feeder(which is used to feed the waste paper, water and the chemical into d pulper), turbine impeller , a mixer (which is being driven by a motor to ensure proper mixing), sieve plates ( to ensure that no undiluted particule leaves the pupler) (http://www.lenzing.com/technik/en/fiberandpulptechnology/2085.jsp) Filtering After the pulp has being extracted from the pulper its then being filtered and cleaned so as to remove impurities (like waxy coatings, heavy inks, non wood-based fillers, glue,ink) present in the pulp. Screening is the major process involved here, which involoves the use of sieves of different sizes together with centrifugal cleaning system are being used. Sieved sizes screens are being arrangement in parallel at forming different layer of stages. The pulp is then being passed through the sieves which would filter of the unwanted imputires thereby producing the pure required pulp needed. De-Inking This is majorly the removal of printed ink from the paper fibers by the use of soapy chemicals which involves both mechanical and chemical process. The chemical and mechanical process are mostly called flotation and wash deinking. Flotation process involves the transfer of the pulp into the froth flotation cell in which the sopy chemical is then added in the cell. The froth flotation cell mostly operate 45 550c. Air is then blowed through the pulp thereby causing the air to get attached to the ink present in the pulp and then its being left up away from the pulp and suspend at the top of the chemical .the flotation cell consist of two cylindrical flotation cell with both have an overflow forth launder and hexagonal in shape an inlet and discharge box attached to the cell.

Takeover and Strategy Proposal

Takeover and Strategy Proposal The following strategy and takeover proposal examines the contracting division of Masters Building Company Limited. The proposal undertakes a SWOT analysis, used as the foundation for strategy in marketing, division structure, and teamwork. Each area of concern is examined based on what has previously occurred, what is proposed to occur, and what the expected outcomes are. The strategic initiatives seek to prompt Masters Building Company Limited into a new era of relationship marketing, decentralised managerial structure, and strong employee morale. The firm’s strengths are that it has a strong consumer base with a positive history and social status. This is assumed from the long tradition of the firm in its operative area. The firm has very low debt and is profitable. There is some growth in the contracting division. The firm’s weaknesses are the lack of new client contracts, the recent decision to open new offices requiring overdrafts for the new offices of the contracting division. The contracting division also has low employee moral. Another weakness is that there is little work in the Exerter area and low complexity of projects. The firm has opportunities in altering its managerial and team structures to create stronger employee moral. It has opportunities in creating more complex projects through regional marketing of the new offices. The firm’s external threats are the credit crisis and recession, increased pressure from creditors for early payment and delays in receiving stage payments. The firm can overcome these threats by focusing in its strengths of tradition and customer relationships which can be implemented through stronger marketing strategies. The construction industry is highly competitive, and the ability of management to use marketing as a valuable service is imperative to gaining contracts (Shutt 1995). The focus of the takeover proposal is to generate more complex construction work for the betterment of the company. In doing so, the takeover proposal recognises that Masters has the potential to increase its commercial bids through a stronger marketing mix. Commercial bids are preferred due to their work complexity, which generates revenue and knowledge based experience for the firm (Finkel 1996). Furthermore, commercial bids are understood to have mixed uses and are often allocated by internal funds, thus they have minimal effects of interest rates and public policies (Finkel 1996). Since the scale of major construction projects is a barrier to small firms, it is imperative that Masters be placed under a strong examination of capital requirements in terms of current and necessary tools and materials, as both time and money are required to create jobs in commercial markets (Shutt 1995). Specialty contract work in commercial industry is the focus as this allows for small to medium sized businesses such as Masters to enter the market, generating stronger income (Canter 1994). The focus will be on small, complex projects in renovation and alteration. The takeover proposal is to include the past customers with new potential in a stronger marketing strategy as the firm moves towards the development of new offices it will require more marketing resources in Plymouth, Bristol and Bournemout. The takeover proposal must include a strategic business outline as: Figure 1 Marketing Strategy The current structure is very linear and hierarchical. While this has worked in the traditional construction industry, it bars open communication. It is recommended that the structure be evaluated and redistributed to increase communication between areas of the contracting division. This is imperative as the firm is expanding to add new estimators and managers. The takeover proposal is not to remove Frank Burton, but to readdress his position as an authoritarian manager into one of quality leadership that allows for stronger determination of the firm’s detection of, allocation of, and income from, the contracting division. Deficiencies in structure occur when there are low knowledge flows, which constrict planning techniques and lessen control of the contractual position (Finkel 1996). Figure 2 Structure Strategy Under Frank Burton’s traditional authoritarian management, the contracting division has low morale. Change management is required to rejuvenate the team. The contracting division has multiple intricacies that are dependent on the ability of management to integrate capabilities (Shutt 1995). The contracting division has a discontinuous business environment due to temporal bidding and allocation concerns, creating less efficient workloads (Shutt 1995). Establishing measures for efficiency is imperative to increase productivity, variables in staff periods, job roles, training incentives, and operations should be set to overcome staffing issues (Shut 1995). Figure 3 Team Strategy The impact of previous changes in the structure of the contracting and specialist service divisions have lead to a third reduction in overhead costs as staffing levels have been reduced, however turnover has increased. The contracting division has a turnover of 4,377,000Â £ with overheads at 9.5% and profits at 2.1%. Thus, net profits are only 91,917Â £, while overhead is 415,815Â £, which shows a negative cost efficiency strategy. Overhead costs are higher in Bristol and Bournemouth, where net profit is also lower, and that regional office has a smaller staff. This is likely due to the increased debt of the Bristol and Bournemouth locations. The common economic pathway for reducing overhead costs is not always to strategically move staff and relocate management or offices in new regions. This may lead to a false economy, since overhead costs were not lowered, just moved. Therefore, the takeover must consider strong evaluation of Masters complete economic position for the sake of reducing the high overhead costs. Market economic show that overhead cost reduction is found in low-cost production, availability of quality products and effective supply chain management (Rockley 1984). Cost concerns require a more efficient use of temporary and low-complexity work, and examining the markets in the regional offices to evaluate their cost effectiveness (Rockley 1984; Shutt 1994). It is not clear if the move to the regions such as Bristol was cost effective, however it is assumed that this was not an efficient move since it has higher overhead and lower profits (Rockley 1984). Therefore, it is likely that these regional offices ar e simply geographically out of place for the construction market (Shutt 1994). Furthermore, the construction industry itself is highly labour intensive, therefore it stands to reason that staff turnover and quality control as well as the product supply chain must be streamlined to lower costs and increase profitability (Shutt 1994). Activity name Project Leader Estimated start Estimated finish Market Analysis of Service Differentiation Len 4-Jan-09 4-Mar-09 Market Analysis of Relationship Management Len 20-Jan-09 21-Feb-09 Market Analysis of Marketing Mix Len 6-Feb-09 16-Apr-09 Restructuring from Hierarchical to Decentralised Gordon and Frank 24-Feb-09 25-Apr-09 Communication Pathways Open Door Policy Gordon and Frank 8-Mar-09 18-Mar-09 Communication Pathways Between Regional Offices Gordon and Frank 19-Mar-09 29-Apr-09 Examination of Job Roles Gordon and Frank 10-Apr-09 20-Apr-09 Examination of Training Gordon and Frank 10-Apr-09 22-Jun-09 Examination of Employee Resources Gordon and Frank 18-Apr-09 30-Aug-09 Supply and Production Analysis Sammy 30-Jun-09 30-Aug-09 Quality and Effectiveness Analysis Frank 30-Aug-09 21-Jul-09 Regional Market Analysis Frank 14-Jun-09 12-Aug-09 Figure 4 Milestones Canter M.R. (1994) Resource Management for Construction, London: Macmillan Finkel, Gregory (1996) Economics For Construction Industry. London: M.E. Sharpe Rockley L.E. (1984) Finance for the Non-Accountant, USA: Business Books Shutt R.C. (1995) Economics for the Construction Industry, London: Longman

EMily :: essays research papers

The EDIS Bulletin, the Society's semiannual newsletter, is seeking a new editor following the resignation of Georgiana Strickland, editor since 1991. The Bulletin, which goes to all members of EDIS as part of membership, is aimed at a broad array of readers, both scholarly and nonscholarly, with an interest in Dickinson. It covers the work of contemporary poets and artists influenced by Dickinson; profiles of outstanding Dickinson scholars, past and present; news of the two Dickinson houses in Amherst; reviews of publications and performances of works dealing with the poet; news of the Society and its activities; and other feature articles of interest to the membership. It is not intended as a scholarly journal, a role fulfilled by EDIS's other publication, The Emily Dickinson Journal. EDIS is open to new subject areas and directions for the Bulletin. The duties of the editor include responsibility for the choice of articles to be included, editing of all articles, typesetting and page makeup (or supervision thereof), and arranging for printing and mailing of copies to all members of EDIS. The position is unpaid, but all normal expenses are paid by EDIS. The editor must be a member of EDIS in good standing and a resident of the United States (to facilitate mailing). The editorship carries with it membership on the EDIS Board of Directors. It is hoped that the new editor will begin serving with either the spring 2002 or the fall 2002 issue. Inquiries and letters of interest should be sent to Georgiana Strickland, 133 Lackawanna Rd., Lexington, KY 40503 or via e-mail to georgiestr@aol.com. The final selection must be approved by the EDIS Board of Directors. SCHOLAR IN AMHERST PROGRAM ANNOUNCED The Emily Dickinson International Society announces the creation of a Scholar in Amherst Program. The program is designed to support research on Emily Dickinson at institutions such as the Frost Library of Amherst College, the Jones Public Library, the Mount Holyoke College Archives, the Dickinson Homestead, the Evergreens, and the Amherst Historical Society. Each year EDIS will provide a $2,000 fellowship, to be used for travel, accommodations, a rental car, and expenses related to research. A minimum stay of a week in Amherst is required; recipients may also use the fellowship to initiate a lengthier stay in the area. We will give preference to persons who are in the early stages of their careers with demonstrable need to do research in Amherst institutions.

Homelessness in the Jane and Finch Area of Toronto :: Struggle for a Community

Many individuals would define leisure as time free from paid work, domestic responsibilities, and just about anything that one would not do as part of their daily routine. Time for leisure and time for work are both two separate spheres. The activities which people choose to do on their spare time benefit their own personal interests as well as their satisfactions. While some people may enjoy one activity, others pay not. Leisure is all about personal interests and what people constitute having a good time is all about. Some may say that the process of working class leisure can be seen to contribute their own subordination as well as the reproduction of capitalist class relations. Self-produced patterns of working class leisure can lead to resistance to such reproduction. This leads to social class relations and inequalities, and the fact that it they can never be completely reproduced in the leisure sphere. This film Home Feeling: Struggle for a Community, gives some examples of the role of leisure within a capitalist society dealing with issues such as class inequalities, and how they are different among various societies.   Ã‚  Ã‚  Ã‚  Ã‚  One might define the relations between police and community relations in the Jane and Finch area of Toronto to be very discriminating. The start of the film already gives some insight on the issue which the film is trying to portray. A coloured man’s is being harassed because the police do not think that he has ownership for the van to which he claimed he owned. The police were violating his rights and treating him in an impolite manner simply because of the standard that has been set, claiming that all coloured individuals are violent and dangerous. This is also the case because the film has been recorded in the Jane and Finch area; where people are looked down upon and regarded as dangerous, violent and unemployed.   Ã‚  Ã‚  Ã‚  Ã‚  The video Home Feeling: A struggle for Community covers the lives and individual stories of the residents of the Jane and Finch area, primarily the Indians who make up at least 15% of the immigrants who reside in the area. The residents of the Jane and Finch area have strong feelings against the police who constantly wander their community looking for trouble or trying to cause some of their own. Many blame the police for their frustrations claiming that they feel they have no privacy because they are always being watched.

Life and Debt Response

Life and Debt Response Paper Taylor Sun 9/29/2011 St. John's University Globalization has been a controversial topic for decades followed by the industrialization. The debate of whether it is positive or negative for the human race has caused much divergence, consequently leading to vast conflicts between different cultures, nations, and peoples. Although globalization brought convenience to the lives of a few on a daily basis in the industrialized countries, it also brought about world power monopolies controlling the trade system, exploitation of workers in developing countries, and victimizing the societies that are unable to self sustain. In the 21st century, signs of globalization are everywhere, in both industrialized and developing countries. When you take a sip into that freshly picked coconut brought home from a local supermarket, do you think of the farmers in Malaysia that had grown the tree, the Japanese operated shipping company that had flown the cargo to the United States, or the American manufacture company that had packaged the delicious fruit, and had delivered it to the supermarket near you for your convenience? Or, every time you get ready and put on your brand new sneakers that you had just purchased from a department store; do you think of the shoelaces made in Mexico, sowed together in the sweatshops in China, and the British founded brand that designed your sneakers? My guess is no. We as the privileged ones do not recognize these traces of globalization anymore in our everyday lives, because we are so accustomed to the way of life made possible by globalization. However, the less fortunate ones in the other parts of the world struggle everyday to make ends meet without enjoying the benefits of globalization, but rather they are the majority that are sacrificed in the process of making the lives of a few effortless and comfortable. Before viewing the film â€Å"Life and Debt,† like most people, I had never really thought about the pros and cons of globalization either, but after watching this documentary, I was stunned at how globalization can affect people’s lives in such a negative way. In the film, large corporations and organizations such as the World Trade Organization and the World Bank act as antagonists for the Jamaican economy and its people. Take World Bank for example: idealistically, debt assistance would be given to the low profits countries by the World Bank. It is countries like Jamaica that the World Bank should have a fundamental position to engage in recreation by working with governments, and guaranteeing a strong authority and control. If these programs are not carried out, attracting overseas and domestic investment would be more complicated and difficult; therefore, globalization would descend on itself. But is that really the case? According to the documentary, Jamaica currently owes more than $4. 5 billion to the IMF, the World Bank, the Inter-American Development Bank, and many other leading loan companies in the world. The significant advance that these loans have set out to accomplish has not yet, and probably never would deliver its purpose. In the film, the World Bank has been portrayed as a deceiving and misleading world power, dominating the world economy with almost absolute control. Because Jamaica needed the loan so urgently from the lending agencies, that the agencies were able to negotiate a â€Å"mutually beneficial† relationship with the Jamaican government. Jamaica had no choice but to settle and come to terms with the new deal that the World Bank has offered. The deal was of high interest, too high of an interest to be paid off by just relying on the Jamaican economy’s exchanges. It is also of low wages for workers in hope to increase the employment rate, too low of wages to make ends meet for these workers. This almost forces the Jamaican government to turn to foreign trades to barely attain its income. This situation also gave opportunities to the large companies to exploit the workers with less than minimum wages. If the people are in poverty struggling to put food on the table, how can there be peace and prosperity? Poverty and violence almost always come in pairs. Efficient legal systems and a healthy financial system are crucial to the success of a nation and its economy. If Jamaica doesn’t get out of the debt crisis somehow, it can never advance into a prosperous nation. The World Trade Organization plays another key role in this phenomenon that is not only taking place in Jamaica, but also occurring in many other countries in development. It has almost become a global government in the sense of regulating the entire world’s trading systems, controlling the wealth travelling in and out of countries. In order for the Jamaicans to change this system of invisible power over their now independent country, Jamaica must earn the majority of the vote in the World Trade Organization to gain permission to alter the balance of the trading system. The majority of the votes are held in European nations whom are benefiting from the devastating situation of the Jamaicans. The percentage of votes each country hold are determined by the impact and size of its economy. The United States being the largest economy in the world holds as many as 17% of entire world’s votes, making it the single largest vote holder. Japan comes in second, followed by Germany being third. This is going to be a never ending cycle that the Jamaicans won’t ever be able to get out of without some kind of policy change or outside assistance. With this situation, Jamaica became a nation forever cast in the shadows of debt. Without denying its contributions, globalization has brought the world better access to goods that were not even imaginable before its existence. It brought competition to the market therefore decreasing the price for consumers. It gave numerous opportunities for business to flourish and brought wealth and prosperity to many nations. It is the beginning form of a new world order for humanity to progress and advance as a single subject. As we all know, no plan is perfect. In the process of executing this ideal of globalization, many nations are sabotaged as well. Poverty, violence, corruption, unemployment, large disparity between the rich and poor, and underdevelopment of education and health care systems are the defects of globalization just to name a few. Although injustice and inequality almost come hand in hand with the practice of globalization, but can we really abolish it at once? From a morality stand point, globalization is no different from owning slaves in the sense of forcing less privileged people from developing countries to work for large monopolies, with disproportionate wages for the workers in contrast to the profit that these ompanies generate. But I believe from the standpoint of the advancement of the human civilization, globalization is inevitable. Without globalization, the human race cannot advance as a whole; therefore, slowing down the development process of humanity. We might not think of this matter this way, but globalization has only been in the existence of the entire human history for a very brief period; thus , the structure of this global system has not yet fully organized itself to prevent any defects in its practice. A perfect example is the more micro Chinese economy in terms of the macro globalization. As we all know, China has been one of the fastest growing countries in terms of finance and economy. There were many loopholes within the government regulations for businesses in comparison to already developed nations such as the United States and Great Britain in the past years, providing opportunities to cheat the system; resulting in a generation of overnight millionaires. With the realization of this situation, there have been changes made to prevent this from happening any further. If one nation is able to adapt and adjust its system to improved and recover from the flaws, why can’t the World Trade Organization change its ways to come up with a better arrangement and structure to eliminate the injustice and immoralities? Globalization has brought many things to the table for everyone, both negative and positive. We human beings need to focus more on the macro result of globalization rather than the relatively micro side effects of this phenomenon. I believe with the passing of time and the recognition and understanding of the issues of this matter, we will be able to modify and progress our ways to recover and prevent future occurrences of the problems we face today. Globalization will not always be what we know of it in today’s society. In time, it will eliminate its flaws and achieve its ultimate goal of uniting people of different backgrounds, cultures, and nations into one group of people working towards a better tomorrow.

Persuasive Opinion Writing Essay

Write a response for each of these activities. At the end of the lesson, click the link on the final screen to open the Student Answer Sheet. Use the sample answers to evaluate your own work. 1.Analyzing Editorials a.Select a newspaper from this list of prominent newspapers, and read a variety of recent editorials. Then read some editorials from one or two additional newspapers from different parts of the country. What do you notice about the editorial topics and opinions selected from different newspapers throughout the country? Type your response here: They all involve different ways of tone and language use in the newspapers. b.Analyze one of the editorials you read. Write a paragraph that answers these questions: †¢What was the subject of the editorial? †¢What was the author’s position on the topic? †¢How did the author support his or her opinion? (Give specific examples from the text, such as facts, quotes, and statistics.) Type your response here: c.Errors in logic, or fallacies, can make an argument appear weak and unconvincing. Read about good arguments versus fallacies, and complete the five exercises. Then write two syllogisms of your own that are based on fallacies, and explain their logical errors. You might choose from these fallacies: validity problem, post hoc, slippery slope, straw man, inconsistency, begging the question, false dilemma, non sequitur, and ad hominem. Type your response here: How did you do? Check a box below. 0 Nailed It!—I included all of the same ideas as the model response on the Student Answer Sheet. 0 Halfway There—I included most of the ideas in the model response on the Student Answer Sheet. 0 Not Great—I did not include any of the ideas in the model response on the Student Answer Sheet. Teacher-Graded Activities Write a response for each of the following activities. Check the Evaluation section at the end of this document to make sure you have met the expected criteria for the assignment. When you have finished, submit your work to your teacher. 1.Write a Letter On the editorial page of most newspapers, you will also find letters that people have written to the editor in response to articles or opinion columns. Write a letter to the editor stating your position on the editorial you analyzed in activity 1b. Your opinion may agree or disagree with the editorial. If you agree with the author’s opinion, be prepared to add further support (such as research, examples, and analysis) to your statement. Write your letter in business letter format. Be sure to include a  clear description of the issue and compelling evidence to support your opinion. And, remember to use persuasive language. Type your response here: 2.Debate a Topic Work with a group to brainstorm a list of current debate topics. Decide which side of the issue you will research (pro or con), and have another student take the opposite stance. Agree on a time to hold a mock debate in which each of you will state your position on the topic and present your supporting research. Be sure to submit your position in written form, and cite any sources, electronic or print, that you have used. Include use of persuasive strategies, such as loaded words and repetition, while avoiding fallacy and illogical thinking in your argument. You may want to add visuals (photographs or data tables) to your presentation to make your argument even more convincing. At the conclusion of the debate, poll the audience to determine their opinions as to which side presented the more convincing argument. Type your response here: Evaluation Your teacher will use these rubrics to evaluate the completeness of your work as well as the clarity of thinking you exhibit. Activity 2: Write a Letter Criteria Distinguished (4 points)†¢The topic of the editorial and the author’s position are both clearly stated in the letter. †¢The student’s position on the topic is supported with three or more statements of fact or supporting data providing compelling evidence. †¢The assignment is written in the form of a letter with an appropriate greeting and closing and a developed body. †¢The tone and language of the letter are professional and persuasive. †¢The letter is free of grammar, punctuation, and spelling errors. Proficient (3 points)†¢The topic of the editorial and the author’s position are both stated in the letter. †¢The student’s position on the topic is supported with two or more statements of fact or supporting data providing evidence that is somewhat compelling. †¢The assignment is written in the form of a letter with an appropriate greeting and closing and a developed body. †¢The tone and language of the letter are mostly professional and persuasive. †¢The letter is mostly free of grammar, punctuation, and spelling errors. Developing (2 points)†¢The topic of the editorial and the author’s position are both understood, although perhaps not thoroughly stated. †¢The student’s position on the topic is supported with two or more statements of fact or supporting data. †¢The assignment is written in the form of a letter with a greeting, closing, and body. †¢The tone and language of the letter are somewhat professional and persuasive. †¢The letter contains some grammar, punctuation, and spelling errors. Beginning (1 point)†¢Either the topic of the editorial or the author’s position is not clear or evident. †¢The student’s position on the topic is minimally supported. †¢The assignment is written in the form of a letter, but either the greeting or the closing is missing. †¢The tone and language of the letter are more informal than professional and are not very persuasive. †¢The letter contains several noticeable errors in grammar, punctuation, and spelling.

Maya Angelou `The Graduation` Essay

P1- Summarize the essay and identify the author and title; Maya Angelou is the walking encyclopedia. She has astounding achievements to her credit. She is a great social thinker; her contribution in all the wings of literature is extraordinary! Welfare of women is very dear to her heart and therefore she is known as the Renaissance woman. Her inner world is very strong; when she speaks she mesmerizes the audience with the facts and figures and her oratorical skills. She has clearly crossed the mind barrier, she radiates peace, demolishes the structure of race-prejudice. The pages of human history daubed in bloodshed and coated with racial and ethnic prejudices, ask the crying question. How to make this Planet Earth heaven- like? The answer is simple and direct. Eyes full of understanding, heart full of love and the life that refuses conflicts-these alone are enough!—ask Maya Angelou—she is the living example of all these ideals and seen the practical application of them. She is born on April 4, 1928, St. Louis, Missouri. She is the second poet in U. S. History to be given the honor of writing and reciting original work at the Presidential Inauguration in January 1993. She has written autobiographies, personal essays, children books, poetry, plays, screenplays, acting in films and plays, radio broadcasting, recordings, spoken word albums, article contribution to many important magazines and newspapers,   a linguist with fluency in seven   languages, honorary degrees of   many universities/colleges, and what not! She has lived through the crucial period of the American history when bitter race prejudices prevailed. â€Å"The Graduation,† essay shows the path of her growth during the trying time in her life. The white power structure in the South treated the black badly, rather inhumanly. The black people suffered blows to every part of their psyche, everyday in every walk of life. How local politicians used the non-political event like Graduation Ceremony to promote their own self-interests is highlighted in the essay. P2- Explain the primary aim that you see in this essay. What is the author’s main purpose? What is he or she trying to accomplish in writing this essay? The primary aim of the essay is recollection of her past, as a women belonging to the Negro race. Her writing, apart from the literary merits, seems to be simple and sweet, but behind that simplicity runs an undercurrent of steel-will, that sets a program and sees it through. Her toughened smile indicates the harsh realities she had experienced in her life. The greatest beauty of her writing is that she is free from malice. She advises you to live life in its hard trials, tribulations, duty and beauty. She makes her points by giving due weight to the pair of opposites and the need to understand and transcend them. Spirituality and love for humanity radiates throughout the essay. She says, without actually saying it verbatim, that unless the thought process of the Whites change, their action process will never change and the black race will continue to suffer. Only when the thoughts are changed, the mind is changed; when the mind is changed, the man is changed; when the man is changed, the society is changed. The laws are there, the constitutional rights are there for the black race, but their actual implementation being biased, the ground realities are not as they should be! P3- Explain the primary mode you see in this essay? What is the method of organization (mode) used by the author? It is an autobiographical essay. This essay is the product of her experiences in the College of Self-education (real-life situations) where her mind was her Principal. Her initiatives, her Professors! Her hard work her Tutors! She was an individual who would decide on a project; she would start, and she would finish! She is one of the rare souls whom God deputes on Planet Earth, to transform a weak, subjugated race into a powerful body of responsible citizens. Essays like Graduation are not the products of intellect alone; they arrive straight from the heart. One’s experience is precious and any author can not avoid the deep impact and influence of one’s own experiences in life. Maya Angelou is not exception to this rule. â€Å"She applies three rhetorical strategies-an expressive voice, illustrative comparison and contrast, and flowing sentences bursting with vivid simile and delightful imagery to examine the personal growth of humans caught in the adversity of racial discrimination.†(Maya†¦..) The Graduation Day was the historic event in the life of small black community-they were anticipating a great recognition, the second-birth in their life. She describes that emotion, how they were trembling within, happy with the sense of anticipation of something very big that would happen soon engulf their lives, their innocence and tension, the uncertainty within the certainty etc. She did not write the essay with her pen but by her heart. It has the graceful movements of the traditional classical dance. The language is colorful like the feathers of a peacock. The moods and emotions change from paragraph to paragraph, sometimes from sentence to sentence. She creates hopes, soars high like an ace pilot and then dashes to the ground. When you are readying to laugh, you realize that your eyes are moist. You wonder how a human being can be that cruel to a fellow human being. The Graduation was a community event for the blacks. A life-time achievement award! But silent internal mourning was in store for them. With that grim experience, they all became cynical. During the Graduation ceremony a white boy, is afforded an opportunity to speak, in preference to a blacks. Maya muses, â€Å"The white kids were going to have a chance to become Galileo’s and Madame Curie’s and Edison’s and Gauguin’s, and our boys (the girls weren’t even in on it) would try to be Jesse Owensen’s and Joe Louise’s† (pg.6). But she regains her hope when her classmate Henry Reed sings the Negro National Anthem. Now Maya thinks, â€Å"We were on top again. As always, again! We survived. (pg.8). She compares the hard times of the present with the harder times of the past. The hallmark of the essay is the power of the language. It is extraordinary     like a brilliant painting in motion. Here are some of the examples:   Ã¢â‚¬Å"The children were excited and ran around in the dark. †¦ having neither lawn nor hedges, not tennis court, nor climbing ivy. Its two buildings (main classrooms, the grade school and home economics) were set on a dirt hill with no fence†¦ Rusty hoops and swaying poles represented the permanent recreational equipment† (Article: 2) â€Å"My class was wearing butter-yellow pique dresses, and momma launched out on mine. She smocked the yoke into tiny crisscrossing puckers, the shirred the rest of the bodice. Her dark fingers ducked in and out of the lemony cloth as she embroidered raised daisies around the hem.†(Article: 2)   Ã¢â‚¬Å"A group of small children were to be presented in a play about buttercups and daisies and bunny rabbits. They could be heard throughout the building practicing their hops and their little songs that sounded like silver bells. The older girls (non-graduates, of course) were assigned the task of making refreshments for the night’s festivities. A tangy scent of ginger, cinnamon, nutmeg, and chocolate wafted around the home economics building†¦Ã¢â‚¬  (Article: 2) When the Graduation ceremony ends, they return home, without joy. Like the ones back from a mourning event! P4- Explain the main point of the essay. Was the author successful in accomplishing his/her point? The main point of the essay is to highlight the social conditions that prevailed fifty-five years ago in the South in the field of education between the white and the black students. The fanciful facilities and luxuries the white children enjoyed in their schools– even the level headed Maya Angelou is driven to the wall to make the statement, it â€Å"was awful to be a Negro and have no control over my life.† She is happy that the black children and youth have made a mark in their life now. The black community has succeeded to a great extent in beating back discrimination. Their wings are strong now and they no more have to live the life of the bird in a cage. But, even on getting access to education, the job prospectuses for the black children were limited then. The South trained them in vocational studies, like carpenters, masons, maids, cooks, baby sitters etc. The White participated symbolically in the Graduation ceremonies and lectured on God, Southern way of life etc. She makes the poignant comment that the anticipated Negro National Anthem fails to play and what a disappointment it is for the black students!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ==============   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   References Cited Article-2: Maya Angelou. members.aol.com/sunny2345/angelou.html – 4k – Retrieved on November 27,2007. Article: Maya Angelou. www.mayaangelou.com/ShortBio.html – 5k -Retrieved on November 25, 2007.

Amanda Wingfield in “The Glass Menagerie” Essay

The Character of Amanda Wingfield in â€Å"The Glass Menagerie† supplies an example of a complex individual whose communication and actions convey a slightly irritating and lonesome mother. Scene IV of â€Å"The Glass Menagerie,† demonstrates these unique characteristics of Amanda. The scene takes place at about seven am the day after Tom and Amanda get into a major argument. From this scene we can reveal that Amanda’s obviously an overstressed and psychotic single care taker with insufficient mothering skills. Amanda’s stubbornness and complexities always irritates her son Tom (the narrator of the play). Although Amanda is hysterically stuck in her past, she is a woman of great liveliness. Amanda’s past experience with her husband has made her bitter, and that bitterness is what motivates her to make her children become something. Her foolishness, stubbornness and selfishness makes her cruel to her children without the intention. Amanda, Tom, and Laura all fantasize and have their own individual ways of escaping from their realities. In this case, Amanda escapes reality by fantasizing about the gentleman callers she had in the past, however she denies the fact. She doesn’t tolerate her children’s fantasizing, which makes her blindly hypocritical. Amanda loves her Children dearly and she wants them to be happy and have good fortune. Tennessee Williams illustrates Amanda’s attitude in scene IV, while she’s talking to Tom after he apologizes to her. She takes the blame so she can pamper him into finding Laura a gentleman caller. This makes Amanda seem very selfish because she uses Tom for her own desires. Amanda, expects Laura to fulfill the dreams Amanda once had for herself which rushes Laura into doing things she’s not prepared to do. Amanda has hope in her crippled, (that she refuses to admit) and shy daughter whom isn’t capable of fulfilling Amanda’s dream. Amanda goes on to pasteurizing Tom about finding someone for Laura, yet small things like this irritate Tom and make him want to leave and never come back. This small scene gives the reader an image of Amanda and how she  contributes to the play. Her attitude and her values shape the other characters as well. In retrospect it is understood that one of the main reasons Tom left in the end of the play was because of his mothers selfishness, her constant nagging, and the many desires Amanda had for her children that Tom didn’t want to put up with.

Markrting plan coca cola Essay

The Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report helps the reader to know that how Coca2 Cola has achieved its current market position. This report enlightens those factors that company has adopted during its long journey of 52 years in Pakistan. This report includes the introduction, micro and macro environment factors affecting coke. The reader of this report can expect that after having complete study he/she can certainly have a broader view the marketing environment of Coca-Cola that who are the competitors what are the company’s internal factors & customers, its external factors like economic, natural & technological are affecting Coca-Cola Company. 1. Introduction The Coca-Cola Company began operating in Pakistan in 1953. Coke, Fanta Sprite & Kinley are the brands with whom Coca-Cola is operating in Pakistan. The Coca-Cola System in Pakistan operates through eight bottlers, four of which are majority-owned by Coca-Cola Beverages Pakistan Limited (CCBPL). The CCBPL plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar Khan, Multan and Lahore. The remaining two plants, independently owned, are in Rawalpindi and Peshawar. The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets. The Coca-Cola System in Pakistan employs 1,800 people working constantly for the company. During the last two years, The Coca-Cola Company in Pakistan has invested over $130 million (U.S) and coke has successfully provided 51 years of dedicated service to its customers in Pakistan. Since the beginning of Coke Company the firm has been continuously changing its slogans (Appendix.1) and that’s a very creative idea to get the attention of the customers. 1.1 Mission, Vision & Values of Coca Cola (Reference 1) The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a â€Å"Roadmap† for winning together with our bottling partners. Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. 3 †¢ †¢ To refresh the world†¦ To inspire moments of optimism and happiness†¦ †¢ To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. †¢ †¢ †¢ †¢ †¢ People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. †¢ Productivity: Be a highly effective, lean and fast-moving organization. Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. †¢ †¢ †¢ †¢ †¢ †¢ †¢ Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it’s up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market †¢ †¢ †¢ Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view 4 †¢ Focus on execution in the marketplace every day †¢ Be insatiably curious Work Smart †¢ †¢ †¢ †¢ Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners †¢ †¢ †¢ †¢ Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes — what worked and what didn’t Be the Brand †¢ †¢ Inspire creativity, passion, optimism and fun 1.2 Objectives Of Coca-Cola The company has sales based objective .Every thing else (marketing plan, advertising plan, production etc.) is derived from this objective. Currently the company‘s objective is to â€Å"Increase the volume of sales up to the maximum level as much as possible during the current fiscal year.† The company sets its objective keeping in view the past performance, Historical trends, current market position, economic condition, macro environment and micro environment factors, social values, market size and growth rate ,future expectations and predictions. Chapter# 1 Marketing Environments 5 The forces outside marketing that affect marketing management ability to develop and maintain successful relationships with its target customers. There are two types of marketing environments that may affect any company’s operation, Microenvironment and the Macro environment. The Coca-Cola Company also has its Marketing Environments which affect on its business. Chapter# 2 Micro environment factors affecting Coca Cola Micro Environments are the internal environments of any company like company itself, marketing intermediaries, suppliers, customers, competitors & Public following are the major micro environmental factors which are affecting Coca-Cola. I. The Company Muhtar Kent Chairman of Board & Chief Executive Officer Joseph V. Tripodi Chief Marketing & Commercial Officer (EVP) Coca-Cola Operates in more than 200 countries and a market portfolio of 3000 beverage products including Carbonated Drinks, Sparkling Drinks and still beverages like mineral water, juices, coffee & Energy Drinks (Appendix. 2). Head quarters in Atlanta, Georgia Coca-Cola have more than 92400 associates across six operating groups Eurasia, Latin America, North America, Pacific & bottling Investment as Corporate. (Reference 2) In Pakistan Coca-Cola working under the Eurasia group Coca-Cola business Strategy is based on local marketing they establish there plant in the country where they want to do business instead of exporting. In Pakistan they have there production plants in. Karachi, Lahore, Hyderabad, Rhim yar Khan, Faisalabad, Rawalpindi, Multan, Sialkot, Gujranwala & Peshawer. There marketing Department working close with other departments like purchase, accounts, distribution etc to achieve there goal. Following is the organizational Departments of Coca-Cola. (Reference 3) a. MARKETING DEPARTMENT The Coca Cola marketing department develops core strategies for company brands to ensure that all communication is consistent in every market. With this cohesive effort, the Coca-Cola system maximizes its resources for market leadership and profitable 6 growth. The marketing departments are responsible for marketing the products and advertising the products and promoting the products. If all these departments perform their duty firmly then the objectives of The Coca-Cola Company will meets. b. FINANCE DEPARTMENT The finance department of the Coca Cola Company is responsible for financial record keeping. This involves keeping records of money received and paid out. The financial records will be used to produce the annual reports for the shareholders so that they can see the company performance. The Finance department is also responsible for the management accounts of the business like marketing etc. The Coca-Cola Company finance department is also responsible for making budget of the company and for each department like marketing department or research and development department. They will also be involved in the planning process like taking over or any major decision. c. PACKAGING DEPARTMENT The packaging department of Coca-Cola Company is responsible for the packaging of the products. They have to make the packaging attractive so that that product meets the eyes of the consumers. Bringing new products package is their responsibility. It works with the companies bottling partners to produce an attractive combination. d. SALES DEPARTMENT The sales department of the Coca Cola Company is to coordinate the selling program. They also have to make the distribution methods, etc. Also, decide how much to sell and how much to store in the warehouse and to choose the transporting method which is the most cost efficient and the quickest way. e. RESEARCH AND DEVELOPMENT DEPARTMENT This department has their budget given by the finance department and their responsibility is to investigate new products. They work closely with marketing by looking at marketing research findings. They have to bring new products in the market for the change because the consumer cannot stick with the same old products. If necessary then they also have to improve the quality of the products. The Coca-Cola Company research department has done a lot of research and recently they have launched many new products like Diet coke with lemon, Fanta Tropical, Minute maids, Fanta raspberry, Fanta blue berry etc. f. ADMINISTRATION DEPARTMENT This department is essential for keeping the business going. They act as a help support of the company, it is not the central purpose the business but every business organization would need this department. Most businesses rely on administration to be organized. They deal with enquiries, give messages produce documents and give 7 information to any customer. The complaints that this department will get would be transferred to the research and development department to make the product better or fix the problem that the consumer is having. These departments are the most important department of The Coca-Cola Company because they helps the company to meets the objectives of The Coca-Cola Company i.e. surviving, customer satisfaction and make more profits. As I said that the help desk department satisfies the customer by providing the information they needs and taking the complaints and passing to the research and development departments who improves the products. II. Marketing Intermediaries Marketing intermediaries help the company to promote, sell and distribute its goods to the end users. Intermediaries include resellers, distribution firms and marketing agencies. When we talk about coke, Coke Company in Pakistan as well as abroad have recognized the importance of working with their intermediaries. For example recently Coke signed ten years deal with US based company Wendy that it will provide coke to all the fast food chains located in US. Wendy in this case is a big example of intermediary for coke. In Pakistan other than various resellers, McDonald is one big party that is reseller of coke and also Subway is a big reseller of coke. Similarly there are thousands of private agencies (intermediaries) that are working for coke to distribute the product to the shopkeepers and retailers all over the country. Currently there are 46 distributors working in Lahore. Coke Company uses two techniques for distribution, direct distribution and indirect distribution. In direct distribution company uses no agencies or middlemen to distribute the soft drinks but company has its own system of distribution that includes Company’s trucks and labor as well. The other way is indirect distribution in which company opts for various distributors that take the product from factory to the retailers and resellers. III. Suppliers Suppliers always play an important role in any company’s operation. Suppliers provide resources and raw material that company requires to produce the goods and services. Coke company suppliers in Pakistan vary with respect to the raw material they provide. Following is a brief list of different suppliers of coke. †¢ †¢ †¢ †¢ Baluchistan Glass Limited provides glass bottles of all sizes that are used in bottling. (Reference. 4) ShangHai Plato chemical co. Ltd provides pet bottles with the labels. Labels are designed by the Packages Ltd. (Reference. 5) Saharan Mills Limited provides the quality sugar in hygienic packets. Vanillin Intercool Pakistan provides the machinery such as visicoolers and chest coolers for the chilled coco-cola. 8 †¢ Dynamic Equipment and Controls (PVT) Limited provides industrial refrigeration solutions, dispensing equipments, complete bottle line and capping machines. (Reference. 6) IV. Customers Recent survey shows that coke is the only product in the world with which more than 85% of the population is well aware of. All the companies have to keep updated study of their customers and in case of coke the company has always maintained excellent customer retention. Value of customers for coke can be understood by these factors that coke spends lot of efforts (financial and human resource) on customer research. For example, Coke knows through market survey that we put 3.2 ice cubes in a glass and one million of US population drinks coke with breakfast every day. This is how coke has been favorite drink of customers for centuries. Coke customers vary massively in terms of age. From kids to youngsters, from youngsters to elders and from elders to older, coke has always captured high customer attention from decades. We can divide coke customers in different categories. a. Consumer Market: This is the group of consumer from where coke purchases are at the highest level because consumer market includes individuals and households. Households mostly buy coke for daily use in large number and purchasing by individuals is also the case of repeat purchase. Healthy consumer market is a big advantage for the company. b. Reseller Market Reseller market of coke is very large all over the world. This is the market, which buy the product from company and resell it at profit. In Pakistan McDonald is the biggest example of reseller of coke. McDonald purchases coke from the company and sell it with each fast food deal served at restaurant. The survey shows that each branch of McDonald located in Lahore & Karachi sells approximately 500-700 liters of coke daily to its customers. Subway is also has contract with Coca-Cola to serve coke with its every salad & sandwich. c. International Market International market consists of those buyers who are in other countries. Coke is worldwide known product and every country where coke is been sold has a manufacturing unit of its own. Similar is the case in Pakistan. Coke manufacturing plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahimyar Khan, 9 Multan and Lahore and these plants are producing the drink for the local use. So in Pakistan there are no international buyers of coke. v. Competitors All over world there are two soft drink giants, Coke and Pepsi. The competition between two companies has always been neck to neck. Both these companies keep on try to take lead in terms of pricing, packaging, promoting and placing. Pepsi is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. Pepsi brands are available in nearly 200 countries and territories. As we compare the products of these two competitors we come to know that Coke has two flavors in Pakistan that is coke plain and coke diet where as similar is the case with Pepsi as only these two flavors are available of Pepsi as well. So in this perspective both parties have equal strength. However competition is at its peak in terms of pricing. So many times we see that as soon as Pepsi lower downs the price of 1 liter pet bottle or disposable drink, Coke adjusts its price right away so that they may not loose their customers. Although both these brands have sufficient amount of buyers all over the world but still both the companies strive to achieve the market leader position. Coke even after 99 successful years in US still trying best to be more innovative. Coke manufacturers spent two years and 4 Million $ on research before settling on a new formula and finally came up with â€Å"sweeter new coke† and later on with â€Å"cherry coke†. Companies make all these efforts to give more customer value and satisfaction than its competitors. In Pakistan recently a few other beverages are also introduced such as Mecca-Cola and Amrat-Cola but currently these soft drinks are not a threat for coke due to their very low market share and secondly due to brand loyalty of customers for coke. Competition Worldwide Competition in Pakistan 10 ., 10% 60% ., 36% Coca-cola Coca-Cola Pepsi 30% 10% Pepsi Other Others 54% vi. Public Every country has different type of public which effect any business in the country most effective public for Coca-Cola is media public. Media plays a vital role in Coca-Cola in Pakistan. Media Public The field of advertisement is one area where Coca-Cola has always emphasized. In year 2000 Coca-Cola unveiled the biggest advertising billboards in the history of Pakistan. Each unveiling was marked by entertainment and light shows watched by thousands of people. Similarly in July 2000 Coca-Cola launched its first under the crown promotion by the name of Dream Vacations in which the consumers could collect caps of promotional bottles of Coca-Cola like Sprite, Fanta and Coke. Internal Public Our company is built around two core assets, its brands and its people. That’s what makes working here so special. We believe that work is more than a place you go every day. It should be a place of exploration, creativity, professional growth and interpersonal relationships. It’s about being inspired and motivated to achieve extraordinary things. We want our people to take pride in their work and in building brands others love. After all, it’s the combined talents, skills, knowledge, experience and passion of our people that make us who we are. Our 92,800 associates around the world live and work in the markets we serve — more than 87 percent of them outside the U.S. In this geographically diverse environment, we learn from each market and share those learn quickly. As a result, our Company culture is ever more collaborative. From beverage concept and development to merchandising, our associates are sharing ideas across departments and markets in new ways. Consequently, our associates are increasingly enthusiastic about their work and inspired to turn plans into action. (Reference 7) 11 Macro environment factors affecting Coca Cola 1. Demographics Coca cola knows its people very well. It offers different flavors & packaging according to its customer’s taste. It offers following sizes & every size is targeting different slots of customers. 1. 2. 3. 4. 5. 6. SSRB (Standard size returnable bottle) LRB (Large size returnable bottle) NRD (Non-returnable/ Disposable bottle) PET (Plastic Bottle 500 ml) PET (Plastic Bottle 1.5 liter) CANS (tin pack 330 ml) It targets its different sizes according to customers of different age groups & occupations. †¢ †¢ †¢ †¢ †¢ SSRB is generally targeted to young children & people going to schools & universities. It is also targeted to the people of lower class. LRB & PET 1.5 liters is usually consumed by households &I s one of its economy packs. Disposable bottles are for the â€Å"on the go† people. As they don’t have the time to stand at a spot & drink the whole beverage. PET 500ml was introduced, on the basis of the analysis, which shows that people nowadays are in a trend to drink two 250ml coke bottles together. As Coca Cola is a company who knows its consumers very well, they introduced the 500ml Pet bottle. Business executives always expect something different for them form an organization, so Coke CANS were the answer to their expectation from coke. Different flavors always attract different types of people. They are for the people who always want to try something new. †¢ †¢ †¢ †¢ Classic coke is the one suitable product who don’t want a change in their life or who don’t want to try something new. Keeping the people in view who are fitness oriented, health conscious & diabetic patients Diet Coke is the solution for all their beverage problems. Vanilla Coke was introduced for the people who want a more sweetened beverage & who are looking for vanilla in everything they have. Cherry & Lime Coke is targeted to the people who want something citrus. Coca Cola launches its product after they study their customers in deep detail & conclude that what their customers really wants from them. Consumers always welcome Coca Cola’s product, as they know that Coca Cola is the one who knows them the best. 12 2. Economic factors Economic factors do affect a company in negative & positive manner. Coke is not an exception here, it is affected if there is inflation in the country & as a result coke increases its prices. Pepsi is always waiting to take a competitive edge. The increased price is a high negative effect on coke. Coke has employed 1800 workers in the last two years & huge amount of revenues have been collected from Pakistan. The economy worldwide was disturbed by the incident of September 11th,2001. The disposable income of the people of Pakistan is increasing day by day & coke that was thought as a luxury good is now becoming a necessity. 3. Social factors Coke, a customer oriented company, always take steps for the welfare of its consumers. The recyclable products used in manufacturing coke helps save people’s environment. Coke is also helping the needy & knowledge seeking people with fewer resources by providing them books, scholarships & opportunities to work. Coke has launched a program in Gujranwala & Rahim Yar Khan, Pakistan where it provides basic education to children (Reference. 8). Coke has also launched programs to increase awareness about the conservation of water & natural resources, climate changes, waste environment education & recyclable products. The Coca-Cola Export Corporation (TCCEC) has set-up an endowment fund at Pakistan’s premier university, Lahore University of Management Sciences (LUMS). The fund, donated by The Coca-Cola Foundation, will be used for funding entire education of 02 students for 4 years of Bachelors program at LUMS’s School of Science & Engineering. These students belong to underprivileged areas of Pakistan but their educational record is extremely impressive and they are called Coca-Cola Scholars.In 2005, TCCEC started ‘Adopt-a-School’ program, under which we adopted 05 government schools and supported them by building classrooms, parks, providing free books, furniture etc. Also, TCCEC has long supported CARE Foundation for providing free education to underprivileged children of Punjab province. (Reference. 9) 4. Technological factors Technology in any field is effecting the development of that industry at a high rate. Beverage industry is also affected by the technological factors but in a positive manner. The new methods of filling the bottles, the refrigeration methods, the disposable bottles, the PET bottles all made so many changes to the Coke which is one of the giants in the beverage industry. Coke is adopting all the new technologies available. Coke is being supplied with the refrigerators, visichest coolers & many more for keeping the bottles chilled, as they claim in the subcontinent â€Å"thanda matlab Coca Cola†. Coca Cola Company got the technology of dispensers so they give Coke to people that is as fresh from the fountain. Coca Cola Company has adopted the technology for the usage of 13 PET bottles, which are also environmental friendly. Coca Cola Company adopted the recycling method to keep its environment clean & also to have the soft corner in people’s heart. Coca Cola Company is producing new packaging sizes with differentiated packaging with the help of new technology everyday. 5. Cultural factors Culture of Pakistan is gourmet, music, sport & religious oriented Coca-Cola has many opportunities in any occasion in Pakistan Coca-Cola always there, like a. Coca Cola & Cricket Pepsi is one of the biggest official sponsors of cricket & is also the official drink of cricket. Coke is there, giving Pepsi a tough time. Coke has sponsored eight Pakistani cricket players. Coca Cola is targeting cricket as it is one the famous & growing all over the world. b. Coca Cola & Musical Concerts When you think of Pakistani Punjabi bhangra, Abrar-ul-Haq is the first name you think of. Coca Cola is the official sponsor of Abrar. Coke sponsors almost all of the concerts of Abrar. In most of the hoardings, billboards & TV commercials of coke, we see Abrar performing & promoting coke. Junoon is a known name all over the world. Coke targeted its customer through music celebrities & asks them to perform in their concerts & commercials. You see Junoon performing a desire of having a coke is rite in you. c. Coca Cola & Food Mela This is the century when food industry is at its boom. Coca cola organizes food melas for the people. In Karachi, coke treated thousands of people by bringing 50 bustling restaurants all together in one area. All those restaurants were offering coke as the only beverage in the food mela. d. Coca Cola & Basant Basant is one of the biggest events in Lahore. Coke was the official decorator of Lahore hired by PHA. Coke has promoted its products so much with relevance to basant that at basant whenever you want to drink something chilled, the first name you think of is Coke. It is there in the mind of the people that â€Å"Where there is Basant there is Coca Cola†. e. Coke in Ramzan & Eid Eid & Ramazan is one of the holy events of muslims. Coke earns its great revenues in the month of Ramazan & at the time of Eid. It offers new packaging or great discount offers also special offers at Eid. 14 6. Political factor Political factors usually effects company working on the international level doing imports & exports. Coke usually performs its operations in the local market. †¢ †¢ †¢ †¢ †¢ Coke is not usually affected by government regulations & deregulations as no major changes occur in the food laws. Coke is a very environmental friendly product. From the caps till the labels on the PET bottles, everything is recyclable. Depreciation of currency generally has no major effects on Coke they really don’t do imports & exports on large scale. They try to be local market oriented, they keep at least one company owned plant in a country. Sudden changes in political conditions in a certain country doesn’t effect much on Coke, as it is a purely consumer product. Pressure groups tried to de-market Coke in Pakistan by spreading the rumors that the revenue collected from coke goes to the Jewish lobby. 7. Natural Factor Water is vital to both WWF and The Coca-Cola Company. Beverages are The Coca-Cola Company’s business, and water is the main ingredient in every product we make. Safe water also is vital to the sustainability of the communities we serve. WWF’s mission is the conservation of nature and the protection of natural resources for people and wildlife. Protecting freshwater ecosystems is a top priority in WWF’s work. Now, through a partnership announced on June 5, 2007, we are combining our international strengths and resources to support water conservation throughout the world. ATLANTA, April 20, 2007 – The Coca-Cola Company today announced that it was implementing measures to reduce energy consumption at its two million square foot world headquarters by 23 percent and reduce its water consumption by nearly 15 percent. These efforts are expected to eliminate more than 10,000 metric tons of carbon dioxide emissions each year, which is the equivalent of removing 2,000 cars from the road. â€Å"By taking bold measures to conserve natural resources in our own backyard, we want to send a message to companies and individuals that combating a leading global environmental problem demands local action,† said Bryan Jacob, the Coca-Cola Company’s energy and climate protection manager. â€Å"We all have a role to play, from using energy-efficient lighting where we can, to repairing leaky faucets and watering our lawns only in the morning and the evening. Each leaky faucet in our homes or offices could be wasting 180 gallons of water per week.† (Reference 10) We have a role to play in helping the communities we rely upon. We know that to make a meaningful difference, we must focus our efforts beyond the confines of our own bottling plants. 15 Today, nearly one-sixth of the world’s population — more than 1 billion people — doesn’t have access to safe drinking water. Approximately 2.6 billion don’t have adequate sanitation. Due to the issues surrounding water, billions of people are vulnerable to disease and food insecurity. We work closely with our supply chain, local communities, governments and nongovernment organizations to replenish water to nature and communities. In fact, since 2005 we have been involved in more than 250 community water partnerships in 70 countries to support locally relevant initiatives, such as watershed protection; expanding community drinking water and sanitation access; agricultural water use efficiency; and education and awareness programs. In 2009, we asked respected experts to work with us to calculate the water benefits of these projects. (Reference 11) Chapter# 3 Conclusion In the end we learned In Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as Pepsi’s market share in Pakistan is approximately 58% where as coke market share is hovering about 32% but worldwide Coca-Cola has 60% whereas Pepsi has 30%. Coca-Cola’s environmental factors are positive The Company is working with teamwork by joining its all departments its resellers are the well known & reputable restaurants of the world it using two types of medium of distribution which are cost effective suppliers of Coca-Cola are local in Pakistan so it save lots of importing cost of raw material as we discuss above that coke brand known by 85% of the world population so they have massive consumers competition of Coca-Cola is very tough in Pakistan with Pepsi. Its promoting Pakistan’s cultural Environment at its best level demographically coke fulfilling the consumer requirements in Pakistan. Coca-Cola working on natural environment to reduce co2 level in the globe & providing safe water to community. Socially Coca Cola is doing god work by providing scholarships & basic Educational program in Pakistan. Technology of Coca-Cola is very Competitive in this Modern Era. References 1 http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html 2 http://www.thecoca-colacompany.com/ourcompany/index.html 3 Scribd (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() 16 4 http://www.balochistanglass.com/clients.htm 5 www.tradekey.com/profile†¦/ShangHai-Plato-chemical-co-Ltd.htm 6 DYNAMIC EQUIPMENT & CONTROLS (PVT) LTD. F-1/23, Canal Cottages, Block-D New Muslim Town, Lahore 54000, Punjab, Pakistan URL: http://www.dynamic-eqpt.com.pk 7 http://www.thecoca-colacompany.com/ourcompany/meet_our_people.html 8 http://www.dailytimes.com.pk/default.asp?page=story_24-12-2003_pg7_16 (Paragraph No 9) 9 http://www.thecoca-colacompany.com/citizenship/education.html 10 http://www.thecoca-company.com/presscenter/nr_20070420_corporate_reduce_energy_consumption.html 11 http://www.thecoca-colacompany.com/citizenship/watershed_protection.html Appendices Appendix 1 Slogans of Coca Cola in Pakistan ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ 1886 Drink Coca-Cola 1908 Get the genuine 1923 Enjoy thirst 1934 When it’s hard to get started, start with a Coca-Cola 1942 The only thing like Coca-Cola is Coca-Cola itself 1956 The friendliest drink on earth 1963 Things go better with Coke 1993 Always. Coca-Cola 2001 Life is Good 2003 Jo Chaho Ho Jaye Coca Cola Enjoy 2004 Flight Of Delight 2005 Galay Delicious Taste 17 ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ 2006 Thanda matlab coca cola 2007 khaly pily jila coca cola 2008 Aja jashan mena ly 2009 Always Coca Cola Appendix 2 Products Coke Classic Dite Coke Limca Fanta Mazaa Sprite Sprite 3G Coke Zero Minute made Tab Energy Drink For More Product Review Visit http://www.thecoca-colacompany.com/brands/index.html 18