Japanese culture Essay -- Essays Papers

japanese culture The small island country of Japan is profuse in a culture that has developed over thousands of twelvemonths. It is very difficult to analyze another culture without some knowledge of that culture first. During my two year residency in Japan, my eyes were opened to the culture of Japan and its people and I grew to love it as much as my own. (The ideas expressed in this testify mainly consist of my own knowledge and observations of Japan). The Japanese atomic number 18 a very traditional people. But this should not be confused with a yokelish people, because the Japanese are not primitive by or so dictionaries definitions of the word. Japan has been changing in recent years in its view of its own economy, in its social interactions, in its thoughts about religion, and in its overall view of its place in the world and among other nations.For the past decade, the Japanese economy has been one of the strongest and most stable economies in the world. In analyzing why it has been so successful, several factors must be considered. First, the education system of Japan is one of the highest ranked in the world. The footing for this is that Japanese children go to school and study more than students in most other countries. The school year lasts for 240 days and each school day is very long. Furthermore, most students go to cram schools to study even more after the regular school day is over. This is all in preparation for the college entrance tryout (Morton, 251-255). Some people have also said that this prepares Japanese youth for their future in companies with jobs that require great dedication and 80 to 90 mo work weeks.This dedication of Japanese employees to their work contributes greatly to the strength of the economy of Japan. They feel like they are part of a big family (the company). Employees work in concert for the benefit of the company as a whole. They genuinely feel that their hard work and success contrib ute to the companys success and growth. Companies also have special programs and classes for the employees, who are the children, to make them feel at home. There are company athletic clubs and cultural classes, such as flower arrangement and the tea ceremony. Since everyone is a fraction of the family in Japan, decisions that the company must make are circulated among the lower echelons of the work force for their opinio... ...a well-organized priesthood. Although its view of the world is quite different than that of Shinto, the optimism that the two share causes them to net well. Christianity is also present in Japan, but only about 1% of the total population is of the Christian faith. In spite of the low percentage of Japanese Christians, many people have Christian weddings in Japan now.Finally, comparing Japanese culture to American culture is a very daunting task. Japan is a country which is thousands of years older than the United States. Although one might think th e Japanese seem to be nothing like Americans, they are externally very much the same. For example, the Japanese listen to music, watch movies, play sports, and go to work and to school the same way Americans do. But it is the kokoro, which is the mind and soul, of a Japanese person that is truly different than that of an American. This kokoro is something that can not be easily explained or understood. It is an awareness which one slowly receives as he or she is truly immersed in the culture of the rising sun of Japan.BibliographyMorton, W. Scott. Japan, Its History and Culture. New York McGraw-Hill, 1994

Bram Stokers Dracula :: Dracula Essays

Bram Stokers Dracula The setting of the story begins in 19th century Europe, in the eerie country of Transylvania. A solicitor from England named Jonathan Harker is sent by a business man to meet with an old view named Dracula at his castle located far from civilization. Residents of Transylvania who construct aware of his destination begin crossing themselves and giving him garlic and blessings. As a result of these gestures, Mr. Harker soon develops an uneasy feeling about visiting the private Count. He arrives at Castle Dracula regardless, and makes his acquaintances with Dracula. He soon realizes that the count is no normal human, but an evil, blood-sucking vampire, who can command animals and elements with the wave of his hand. Harker escapes but the Count has devised an intricate plan to move to London and exercise his evil forces on innocent people there. However, a group of friends, including an open-minded but ingenious professor, a psychologist, an American, a rich man, as well as Jon an Harker and his wife Mina, learn of the Counts sinister plan and pledge to destroy him before he can micturate an army of un-dead vampires. They systematically destroy his coffins with holy wafers and chase him out of England back to Castle Dracula. There they carry out an ultimate plan to destroy Dracula. The rootage uses suspense as a storytelling device rather effectively throughout the story. There are a fair number of parts in which the lector is left suspended on the edge of seat, eager to find out what is to happen next. However, there were parts where suspense could be used in a manner that would enhance the gravity of the plot. Nonetheless, The book is written in a unique way that allows suspense to be used easily and effectively strengthened up. Dracula is written in graduation exercise person like many other novels but then it differs slightly. The book starts off as a first person Journal of the first character describing his experiences. But then it switches to someone elses journal, and then to letters between two characters, and later to a newspaper article. It follows this mold

General Applications of Hypnosis :: Psychology, Hypnosis

Few topics in psychology attract people in the extent that it does hypnosis. The reasons for this interest are multiple. Hypnosis fascinates by his unusual and we do not make out if what attracts us is the interest in deciphering the mystery. (D. David after Gheorghidiu, 2000)Anton Mesmer was he who first who induced the state of hypnosis. He used to use a magnet that moves along the patients form to improve blood circulation. Forgeting his magnet and once at home, Anton Mesmer was forced to resort to another object, a piece of wood, and found that patients responded well. But Mesmer did not realize at the time that the object used was important, but suggestions which induces the patient. (Ovidiu Lungu, 2004)Mielu Zlate (2007) considered hypnosis as an altered state of consciousness located between wakefulness and sleep, but closer to waking than to sleep. causa keeps contact with the environment during the hypnotic trance helped by the hypnotist, and cognitive changes occur at th e perception, memory, thoughts, feelings, imagination, etc.. This underlines the change magnitude activism of the brain.According to the Ameri chiffonier Psychological Association, hypnosis is a procedure whereby the render is suggested imaginative experiences to change his subjective experience, to change his perceptions, sensations, thoughts or behavior, (Peter J. Hawkins after APA, 2009).Hypnotic trance has as main features the reduce of planning function (hypnotized subject loses the beginning(a) and will expect the hypnotist to suggest what to do), attention becomes more selective than usual the subject which is told to obey only the voice of the hypnotist will repel any another voice in the room) imaginative production is easily evoked (subject may find that the lives distance experiences in time and space), control and increased tolerance for low reality distortion (subject might unconditionally accept hallucinatory experiences), increased suggestibility (subject must accept the suggestions), post-hypnotic amnesia (if the subject gets instructions for this, the deeply impressed subject will forget all or almost all) (Rita L. Atkinson, 2002)Hypnotherapy applications are endless, from the surgical anesthesia which can be used at extradite without pain, treatment of specific problems such as anxiety, phobias (elevator, dentist), smoking cessation, sexual dysfunction. However, failures can come from the subjects attitude against hypnotherapy and hypnosis. A negative attitude may hinder treatment. Subjects can not be controlled during their trance unwittingly. (I. Holdevici, 1991)Hypnotherapy for depressive persons contains a model proposed by Yapko in

Existentialism in Franz Kafkas The Metamorphosis Essay -- Metamorpho

Franz Kafkas The Metamorphosis is a masterfully written short novel about Gregor Samsa, a man who devotes his life to his family and work, for nothing in return. Only when he is transformed into a helpless beetle does he begin to relegate a self-identity and understanding of the relationships around him. The underlying theme of The Metamorphosis is an existential view that says any given choice will govern the later channel of a persons life, and that the person has ultimate will over making choices. In this case, Gregor?s lack of identity has caused him to be numb to everything around him. One morning, Gregor awakens to keep himself with the body of a beetle. Although it never explains how Gregor morphed into a beetle, or shows that Gregor gives much thought to having the body of an insect, Kafka gives the strong impression that Gregor is extremely devoted to his work and is the sole digest for his family, none of whom work themselves. Gregor devoted himself to a life of work and self sacrifice, following ...

In order for the customers to purchase the Nokia 6600 from the retailer, :: Business Management Studies

In order for the customers to purchase the Nokia 6600 from the retailer,Sales and customer serviceTask 1IntroductionA sales promotional material whitethorn be defined as on attempt to create interest inand stimulate sales of a product or service by a non-standard activityin a limited period of time, or with a controlled amount of product(while stocks last)In many ways, a sales promotion is a link between advertising anddirect selling. It gives the advertiser an extra benefit to draw tothe consumers attention, persuading them to go to the shops, and itallows the manufacturers sales person to renew the interest ofthe retailer by having something new to discuss or offer.There are two types of promotion* Trade promotions- manufacturers promoting to retailers and wholesalers.* Consumer promotions- manufacturers or retailers promoting to the final consumer.I go forth promote mobile phone Nokia 6600. It is important to understandthat sales promotion includes more than just money off v oucher on thepocket of a fast moving consumer goods (FMCG) In order for thecustomers to purchase the Nokia 6600 from the retailer, the latter hashad to be persuaded to stock the product in the first place. For thisto be achieved, I will capture to educate its sales- force on thedistinctive selling features of the product, which is Nokia 6600 inorder to help it persuade the retailer to stock it.This is picture of Nokia 6600Components of a sales promotionFirms often refer to promotion above the line and below the line.Above the line promotion is through independent media, such astelevision or newspapers. These allow stanchs to reach a wide audienceeasily. Most advertising is carried out above the line. Someadvertising, however, is carried out by methods over which a blind drunk hasdirect control, such as direct mailing. These and other direct methodsof promotion (know as below the line promotion)Below the line promotion allows a firm to aim its marketing atconsumers it knows are in terested in the product. Above the lineadvertising in newspaper means that the promotion is seen by nigh ofthe readers, even though some will not be interested. With below theline promotions, firms are usually aiming their message at consumerswho are either known to them or who have been chosen in advance. Forexample, direct mail advertisers will pick exactly which consumersthey wish to send their mail to, rather than going for book bindingcoverage.Nokia 6600 sales promotion objectives are* Increase awareness and interest* Achieve a switch in buying behavior from competitor brands* Incentive consumers of declare a purchase of my brand Nokia 6600

In order for the customers to purchase the Nokia 6600 from the retailer, :: Business Management Studies

In order for the customers to purchase the Nokia 6600 from the retailer,Sales and customer serviceTask 1IntroductionA sales forward motion whitethorn be defined as on attempt to create interest inand stimulate sales of a product or service by a non-standard activityin a limited period of time, or with a controlled amount of product(while stocks last)In many ways, a sales forward motion is a link between advertising anddirect selling. It gives the advertiser an extra benefit to draw tothe consumers attention, persuading them to go to the shops, and itallows the manufacturers sales person to restore the interest ofthe retailer by having something new to discuss or offer.There are two types of promotion* Trade promotions- manufacturers promoting to retailers and wholesalers.* Consumer promotions- manufacturers or retailers promoting to the final consumer.I go away promote mobile phone Nokia 6600. It is important to understandthat sales promotion includes more than just money off v oucher on thepocket of a fast moving consumer goods (FMCG) In order for thecustomers to purchase the Nokia 6600 from the retailer, the latter hashad to be persuaded to stock the product in the first place. For thisto be achieved, I will use up to educate its sales- force on thedistinctive selling features of the product, which is Nokia 6600 inorder to help it persuade the retailer to stock it.This is picture of Nokia 6600Components of a sales promotionFirms often refer to promotion above the line and below the line.Above the line promotion is through independent media, such astelevision or newspapers. These allow sloppeds to reach a wide audienceeasily. Most advertising is carried out above the line. Someadvertising, however, is carried out by methods over which a sign hasdirect control, such as direct mailing. These and other direct methodsof promotion (know as below the line promotion)Below the line promotion allows a firm to aim its marketing atconsumers it knows are intereste d in the product. Above the lineadvertising in newspaper means that the promotion is seen by most ofthe readers, even though some will not be interested. With below theline promotions, firms are usually aiming their message at consumerswho are either known to them or who have been chosen in advance. Forexample, direct mail advertisers will pick exactly which consumersthey wish to send their mail to, rather than going for drapecoverage.Nokia 6600 sales promotion objectives are* Increase awareness and interest* Achieve a switch in buying behavior from competitor brands* Incentive consumers of authorise a purchase of my brand Nokia 6600

Alejandro Quiroz Essay

1. What were two major influences on German Baroque music? How did these factors influence the music? The German Baroque curve and Baroque organ. They both(prenominal) gave the music a new kind of sound that is remedy represented in the music today.2. How did music differ before and afterward Bach?Almost everyone in the piano-playing world would agree that his compositions are light-years ahead of his time, harmonically speaking. He introduced unexpected chord changes of which some were considered blasphemous beca make use of it was written for a formal choir.3. How have the performances of Baroque music changed (in terms of tempo, balance and timbre) from the Baroque period to today? When compared to classical performances, modern performances of Baroque music typically use a slower tempi, a similar balance (although recording studios can disrupt the natural balance sometimes, by pushing the harpsichord into the background) and a coddle timbre due to the instruments used in mod ern times4. What is a Baroque spirit when playing music?Baroque spirit expresses enthusiasm.5. At the loafer of the page that discusses Baroque music performance, there are some examples of music that you can listen to. These examples often use different instruments than we are used to interview today. What are some of these instruments? How is the sound of the music different than what we might hear today? They use instruments such as harpsichords, lots of violins, and clavichord. People today still sometimes use violins but the beats and instruments sound very different then what we hear today.6. Who was Arcangelo Corelli? What are some of his contributions to classical music? Corelli was an Italian fiddler and composer, Corelli initially he started studying music under a priest in the nearby town of Faenza, and then in Lugo. The style of execution was introduced by Corelli, which is important for violin playing. As the time passed Corelli became a iconic point of reference for other violinist.7. Who was Gottfried Silbermann?Silbermann and Bach were contemporaries and both of them worked together as colleagues and friends, both of them shared an interest and advanced knowledge of acoustics as applied to the voicing and location of organs. In their later years they would work again on the escapement mechanism for first fortepianos, Silbermann would receive the title of honorary court and state organ builder to the king of Poland and the duke of Saxony at Dresden, probably the most famous position of Silbermanns instruments is their distinctive sound.8. After listening to some of the music samples, how would you describe Baroque music to someone who had not heard it before? Choose at least one piece of music to discuss in detail. What instruments do you think the work uses? Who composed the work? What does the work sound like?

Puppy vs. Dog

Buying a Puppy vs. Buying an Older Dog Since the Internet was non working, I had to chose a nonher theme to write about. I picked the theme Buying a Puppy vs. Buying an Older Dog. These two topics dont have much in comparison, but they are very different. Buying a pup at a very young age can be a surd or easy process, depending on how you train the whelp. Buying an older dog is very tricky in many ways. There are very a few(prenominal) comparisons about sullying a whelp versus spoiling an older old. One comparison is that they are both pets.They are alike by there structures and mannerisms. another(prenominal) comparison is that they are a very good companionship to you and your loved ones. There are many different things about a new puppy and an older dog. For one thing if you buy a puppy, you can train the puppy to the way of life your used to living to. You can train your puppy to be on a schedule. If you buy an older dog, it may not be trained. Older dogs arent as easily trained as younger puppies. A puppy can grow up knowing who you are and get familiar to you and the people around you.An older dog may have had a bad past tense times, and may be meaner or not as friendly towards others. The older dog wont be familiar to you, your family, or the people around you. I think you should buy a puppy instead of buying an older dog. If you are looking to buy an older dog, you have to look at the dogs past and determine if it is going to be easier (for you and the dog) to train a puppy or have to teach an old dog new tricks. To me, it will be easier to buy a new puppy versus buying an older dog.Puppy vs. DogBuying a Puppy vs. Buying an Older Dog Since the Internet was not working, I had to chose another theme to write about. I picked the theme Buying a Puppy vs. Buying an Older Dog. These two topics dont have much in comparison, but they are very different. Buying a puppy at a very young age can be a vexed or easy process, depending on how you train the puppy. Buying an older dog is very tricky in many ways. There are very few comparisons about buying a puppy versus buying an older old. One comparison is that they are both pets.They are alike by there structures and mannerisms. another(prenominal) comparison is that they are a very good companionship to you and your loved ones. There are many different things about a new puppy and an older dog. For one thing if you buy a puppy, you can train the puppy to the way of life your used to living to. You can train your puppy to be on a schedule. If you buy an older dog, it may not be trained. Older dogs arent as easily trained as younger puppies. A puppy can grow up knowing who you are and get familiar to you and the people around you.An older dog may have had a bad past, and may be meaner or not as friendly towards others. The older dog wont be familiar to you, your family, or the people around you. I think you should buy a puppy instead of buying an older dog. If you are looking to buy an older dog, you have to look at the dogs past and determine if it is going to be easier (for you and the dog) to train a puppy or have to teach an old dog new tricks. To me, it will be easier to buy a new puppy versus buying an older dog.

Legalization of Medical Marijuana

Many people go around and live their lives, seeing umteen of their acquaintances daily. What they may not know, Is what they do in their free time. So many people go home, out, anywhere they want, and they smoke pot. Having many otherwise material bodys, Its proper name Is ganja which Is made by the Cannabis plant. To the eyes of many, fastball pot Is dangerous and Immoral. To the users, It could be the opposite. It Is Illegal today, which Is a topic discussed among a wide smorgasbord of people today In the US, and even the world.Many people believe that it should be legalized for a wide variety of purposes. Those who ar opposed, feel its too dangerous to be put on the market. The legalization of marijuana is discussed about in all parts of the country, and could help in treating diseases and helping patients, but could also lead to much(prenominal) teen use, and even deaths. Today, there argon more than a dozen states, which pay back legalized marijuana, many for medicinal purposes. Although it may not cure diseases, it helps many patients to avoid, suppress, and palliate the pain. in that respect are many sissies In particular that it helps to alleviate. Glaucoma Is just one disease that the effects, untreated, can lead to pain, discomfort, and blindness. In general, Glaucoma is a condition that causes pressure within the eyeball. Glaucoma is when ill-treat occurs to the optic nerve, and leads to a series of eye conditions. There are several types, but the four major ones are open-angle (chronic) glaucoma, angle-closure (acute) glaucoma, congenital glaucoma, and secondary glaucoma. Glaucoma is the second lead story cause of blindness.Once marijuana is smoked, it may alleviate the reassure. Other medications can be prescribed, but these prescription drugs bedevil a tendency to lose their effectiveness (Grids 1). ninefold Sclerosis is another ailment, that the effects are very crippling. Multiple Sclerosis, or MS, is an autoimmune disease that af fects the brain and spinal cord. Multiple Sclerosis has a commodious list of symptoms that may cause pain, and/or make the patient feel ill at ease(predicate) to be In their own body (Sieve 1). Talk show host, Monnet Williams, duologue about his first hand experience with Multiple Sclerosis.Williams had said, When the neurologist said hose words You have MS It hit me Like a brick. I thought the diagnosis was a death sentence (http//mm. Mantels. Org/Mantels. PH). In his case, Monnet had episodes of excruciating pain, even prior to his diagnosis. He had been prescribed concoction, and opium, which had him suffering through painful and uncomfortable side effects. And now for many years, Monnet Williams has been using medical examination marijuana, inhibiting the pain caused by his disease. He has launched a public campaign, searching for a cure for MS, and the legalization of medical marijuana.Williams makes a excellent point, when he says he feels it should definitely be legaliz ed, but strict enough, so that people who actually need it, have access to it. Marijuana has allowed Monnet Williams to become a contributing member of society, and live his life again (The Dry. Oz show). But the list doesnt end there. Marijuana Is also used to treat Alchemists, Cancer, put in/AIDS, ALLS, and epilepsy (James 1). Studies have also shown that the Inhalation of marijuana has also decreased that chance of lung cancer, due to certain chemicals In side of the drug, stopping the growth of plaque.Many people are against it, because of the fact that it is a smoked drug, their own arsenal of prescription drugs in their homes. Medicine cabinets are filled with a bunch of prescription, or over the foreclose drugs, which are more addictive, more accessible, more harmful, and have more side effects, than marijuana. There is also lots of talk about the economic benefits of the legalization of marijuana. There are hundreds of economists that support the idea (Nonfat 1). It may no t end the economic crisis, but it may help us take one step immediate to becoming a prosperous nation once again. Once its legalized, it could be taxed.Once its taxed, it could bring in millions, or even billions of dollars, to the federal government. According to Jeffery A. Minor, if Marijuana was taxed want most other consumer goods, the tax revenue would be at least $2. 4 billion annually. However, if it fell nether the Sin Tax or baccy Tax (taxing products such as tobacco or alcohol) annual revenue may generate up to $6. 2 billion. It will also create thousands of Jobs in agriculture, packaging, marketing, and advertising (Minor 1). Look at California for instance. Since marijuana was glazed in 1996, it has accumulated a total of $14 billion, from annual revenue.This also ties into federal expenses, on containing the drug, and enforcing the law. Many users feel that this is a prohibition, not having legal access to the drug. So they must find other ways to obtain the drug. So me people go to such far ends, Just have one puff. A study was conducted, and in 2010, there were approximately 1,638,846 drug related arrests. About 853,869, a modest more than half were arrested, because of marijuana (Borden 1). But if you go even further, you will notice that in only 100,000 asses, approximately, there was actually any use of marijuana.The other 750,000 were charged on the means that it was in their possession. This shows two things. One, that its not as addictive as its perceived to be. Two, all those resources that are put towards the law enforcers, could be put towards crimes that are more serious. It would allow state police and officers to concentrate on crimes such as drunk driving, school shootings, stalking, burglaries, robberies, child abuse, etc (Stammer 1). So in total, the legalization of marijuana can help treating patients with serious disease, eve economic benefits, and decrease government spending.Which is not so bad, but people are more worried about shun effects on the communities. Although there are many positive effects of the legalization of marijuana, there are some negative effects that people are worried about. First and foremost, many parents and adults are worried about the effects on the community, especially the youth. Many teens nowadays have been starting very young with different types of stuff from a wide variety of cigarettes, chewing tobaccos, alcohol, and marijuana. There are many seasons why students fall under the influence.People could Just feel stressed and anxious, and feel like marijuana is the cure to all of their problems. Others feel like they need to smoke in order to be cool, and so many fall under the peer pressure. According to surveys, the amount of marijuana use has decreased between the late asses and 2007. Now, the amount has started to increase, since 2006, the use among sophomores and seniors have started to increase. In a survey conducted National Institute on Drug Abuse, 7. 2 percent of 8th graders, 17. 6 percent of 10th graders, and 22. Percent of twelfth grader have smoked marijuana months prior to the survey (NADIA 1).There are many who also fear that it is a gateway drug. The younger kids start out smoking marijuana, then start going up the ladder to other tobaccos, cocaine, and but they sure leave a whole lot of side effects. There are short term side effects, and long term side effects. The short term side effects vary from impaired senses, cramps, hallucinations, paranoia, diarrhea, and an increased appetite (causing weighting gain). Long term effects include loss of brain cells, energy loss, apathy, cardiovascular robbers, addiction, and pregnancy defects.

Morality, Knowledge, Religion, and America Essay

The founding fathers believed that cleanity, knowledge and religion went hand in hand when it came to shaping our country. For example, Thomas Jefferson was a man known to be of moral character, of great knowledge, and a man of God, all of these attributes made him a great leader. The founding fathers felt that this nation could be built on honor, integrity, and freedom because those attributes ar what meant something at that time.Our founders strongly believed in the positive influence Christian principles had upon our nations governmental structure and institutions, and the overwhelming majority of them held a world calculate based on the Bible. (Beliles, Anderson 2005) The Reverend Billy Graham speaks of what honesty means. We are honest and trustworthy in all our dealings. People can trust our word, because we slump to lie or shade the truth. (Graham 2006). Would these same beliefs and principles be successful in the now religiously diverse America?Absolutely, the problem i s that this nation has drifted away from the biblical principles that the founding fathers based it upon. Even with a religiously diverse America, people still want leaders that are moral, knowledgeable, and befool religious belief. When leaders show faith we as Americans feel better about their morality. Americans feel that thither is a level of trust there that otherwise may not be there if faith was not in the picture. I know that I feel more secure with a leader that I feel is a Christian and will uphold Biblical principles.As Christians, we understand that for those that love the Lord all things work together for good, for those who are called according to his purpose. Romans 828 As our Founding fathers shaped our nation through the Constitution, we can truly down how God took control of the Convention and allowed his will to be done. After the Convention, Dr. Franklin wrote, Our General Convention, when it organise the new Federal Constitution was influenced, guided, and governed by that omnipotent beneficent ruler in whom all live, and move, and have their being. (Beliles and Anderson, 2005)Franklin was not the only one to recognize the movement of a higher power, James Madison, Thomas Jefferson, and Benjamin Rush were among just a few. Our Nation is falling apart piece by piece because we have taken God out of every basis of our country and if we got back to the morality, knowledge, and religion that America was built on then we just might see a difference.

Executive Summary for Louis Vuitton

Louis Vuittons Hi level and Growth a) The Designer Louis Vuittons History The purporter Louis Vuitton was born with the name Louis Vuitton M tout ensembleetier, and he was born in France in a country c bothed Jura in 1821. He started working in France as a young adult, and he became a fashion designer by accident. He was from a working class family, as his father Xavier Vuitton was a farmer, and his mother was a milliner.Louis Vuitton apply to walk 250 miles from his hometown to Paris, as he carried different jobs on the road in order to pay for his journey. He also worked on household items which gave him the reckon of designing and creating rum and distinguished quality bags and luggage. In 1854, Louis Vuitton married a 17 year old girl called Clemence Emilie parriaux and afterwards he took the decision of establishing his own company on the rue des capuchins, just next to his old boss.He used to advertise his merchandises on a small poster that said securely packs the most f ragile objects, specializing in packing fashions which was very creative at that time. He was succeeding in a fast rate until he became the manufacturer and designer of one of the most curvaceous fashion scratchs in history. Despite the experience Louis Vuitton gained from travelling to France as a teenager, he would never have made it to what he became as one of the most important fashion designers in the world. b)The scrape Louis Vuittons History and GrowthWhenever anyone hears the name Louis Vuitton, the first thing that pops in minds is the elegant and luxurious women bags and shoes with their famous brown and beige colors and the unique LV logo, which became any elegant womans dream to have Louis Vuitton bags and shoes in her clo dance band or her dressing room. Louis Vuitton opened their first store in London along with Oxford Street. Louis Vuitton is also well known for their luxurious and flexible travelling suitcases that were very practical, elegant and useful bags that changed the way of travelling.The organization continued their step-up as they produced dresses, perfumes and a lot of other fashion industries along with the luxurious bags and shoes. Even to increase the shop value and sales, Louis Vuitton in 1983 joined with the Americas cup in order to form the Louis Vuittons cup , which was a yacht race competition. Louis Vuitton in 1987 corporate with the Moet ET Chandon and Hennessey in order to form the conglomerate which was known as LVMH. In 1989 Louis Vuitton was operating in about 130 different stores worldwide.Louis Vuitton launched their 150th anniversary of Louis Vuittons foundation as they initiated their first ball-shaped store in shanghai and other stores in Sau Paulo, Johannesburg and Newyork. Louis Vuitton was named the worlds most valuable sumptuousness brand for seven consecutive years. In 1997 Marc Jacobs merged with Louis Vuitton ,in order to design elegant and unique clothing line for both men and women, When I saw the first trunk in Trianon grey canvas, says Jacobs, I said to myself, Thats how Louis Vuitton got started and thats how we, too, are going to start, with greys and whites, with a logo hidden inside the clothing. But it resulted in the consumers disappointment as they were expecting something to a greater extent elegant and glamorous. Mark Jacobs so brought in the 80s New York designer Stephen Sprouse to add graffiti style to the monogram canvas, He usen used Jennifer Lopez as a celebrity endorsement in a marketing campaign followed by later celebrity endorsement campaigns done by Uma Thurman and Sean connery, Which was very successful campaigns. Jacobs also did a mix between the classical and elegant image of the brand with hip hop by hiring Pharrel Williams to design sunglasses collection for Louis Vuitton in 2005.Louis Vuitton started as a retail merchant for travelling bags at the beginning, followed by the most fashionable retailer of shoes, bags and purses for women, and now they became the most elegant and distinguished well known brand among other competitors same Christian Louboutin , Christian dior, Calvin Klein and coco channel, as Louis Vuitton also became one of the most famous and distinctive retailers for most of the fashion industries among men and women of all ages. Louis Vuittons Strengths and Weaknesses a) Louis Vuittons strengthsLouis Vuitton is a ball-shaped brand that has a lot of points of strengths, which makes it crucial for the competitors to be able to cope up with the competition in the market share. Louis Vuitton is known with its elegant and luxurious brand name in the fashion industry which helped Louis Vuitton brinytain a unique position in the market. The strong brand name is one of the main points of strengths that any successful company should maintain, and most of the promotions, denote, marketing strategies and public relations efforts are for the sake of gaining a strong, unique and recognizable brand name in the minds of consumers.Louis Vuitton has a distinctive and effective marketing strategy that it uses in order to appeal to its target customers, so most of their profit is predictable rather than universe just a coincidence as a result of their unique and strong marketing strategy. Louis Vuitton uses the principle of the special order which gives the consumer the opportunity to order a product tailored exactly for him and his own preferences, the special order principle is used in most of the brands with high customer loyalty and high brand names for a distinctive amount of target customers.Louis Vuitton maintains also effective pricing strategies, as they make sales and special offers at the end of the while in order to attract and encourage customers to hurry up and not miss the special offers and discounts, which improves the short-run sales and increases the total sales revenue for the organization. Louis Vuitton is also famous with using the product bundling strategy, which aims to se ll more than one product in a combination form, this strategy is used for customers who prefer separate and combined packages rather than individual products.One of the most famous strategies of Louis Vuitton that makes it distinctive from most of the other brands is that it uses the flawless repairs strategy which gives consumers the right to get their products repaired when damaged which can rarely be found in any other brand. B) Louis Vuittons weaknesses Louis Vuittons main weakness is that they have restricted retail opportunity and they distribute their products finished their own retailers, so there are few distribution channels for their products, as they dont distribute their products to outlet retailers which might increase the exonerate sales for the organization.The organization is also known for not using tv ads, which might be very influential on the sales revenue and the brand image , but sometimes its influence is negative and sometimes positive, so Louis Vuitton organization chose not to use the tv ads at all as they might negatively influence the organizations reputation in the minds of consumers, and they chose to use instead magazines and newspapers in their promotions, until they recently launched their first ever tv ad known with he theme where would life take you which was a 90 second advertisement, but Louis Vuitton concentrates more on magazines and newspapers as they can last lasting than a few seconds tv ad. Business and Marketing Level Strategy Its very important to put into consideration to the place in Louis Vuittons marketing strategy. In fact, whether we reflect on the shops, their stocking strategy, or their communication straightforwardly into the shops, each point has been strictly planned and codified in advance. Louis Vuitton shops have to be distinctive and unique just about as a total experience just by them.Christophe Barthelemy (from the firm fair play) says The shop can no longer cheek like a shop but like a thea tre playing the desire world of the brand. So, their design is actually essential to the brand. Louis Vuittons study lines are to encourage and motivate soberness, class, and prosperity in the shades. This is essential in their sensorial marketing strategy which requests to the sense of viewing. For several years Louis vuitton focused more on their competence, image and the design of its products than the sustainability of their stores.But rapidly, the company recognized that their customers as well expected the products to be constantly available in the shops. Louis vuitton realized this bend in the customers mind and thus, modified its supply chain consequently if you control your distribution, you control your image. Because of the success that runs into, LVMH plans on globalizing the concept to more of its distributions in the group. Mr. Carcelle prepared strategic plans to set up the organizations general goals. Louis Vuittons goal is to develop and grow-up faster that their c ompetitors.The solid ground of attaining lots of companies in a short time was based on the inner harvesting of LVMH. Mr. Carcelles thought that what happened for Louis vuitton could happen for his latest smaller brands. He is in for the long run and knows the time lines. Louis Vuitton is reinforcement design teams and continues to increase and fix up their global store unclutterwork. They persist to devote in promotion and advertising at the same time as making the assets expenditures compulsory to enlarge construction mental object and gather the demand for their products.They have a superior environmental balance and managing over distribution. They had a great back up of brand image they have a strong existence in all luxury divisions plus they are number one in the world with fifty brands. The strategy was based on the established and sustainable development of multi-brands. Louis Vuittons mission is to characterize the most developed qualities of Western Art de Vivre glob ally. LVMH should maintain to be the same with both creativity and elegance. Our ethnic values and products, they represent combined innovation and tradition, and encourage fantasy and dream.Obviously, there are five priorities reveal the essential values joint by all group stakeholders 1) Be creative and innovate. 2) Aim for product excellence. 3) Bolster the image of our brands with passionate determination. 4) Act as entrepreneurs. 5) Strive to be the crush in all we do. Even though, they did not present a vision statement, the first procession of the mission can proceed as their vision statement, as it classifies the companys enduring goal. By means of Are de Vivre meaning the art of living, the main objective is to provide people to feel the qualities of are of living.They are an enterprise that owns numerous of luxury brands that sell a variety of high-quality goods like accessories, spirits, champagne , apparel ,etc, therefore, the goal they want to accomplish is to embody Western luxury living around the world, since they are an international company. Another objective is to symbolize luxury life, thus they should continue to be the same with both creativity and elegance as a causality that luxurious living is frequently associated to these adjectives and their products should be creative and elegant in sequence to represent luxury living.Moreover, they considered five of their major strategies that increase the whole aim. To symbolise good at Western luxury living, they should be creative and innovative in order to let their products unique from others, best quality possible and support the companys brands with passionate power as determination of an organization frequently leads to the best quality of work. In addition to, they seek to act as entrepreneurs and do their best to be the best in all they do. Its inaccurate to say competitive strategy- since Louis Vuitton is not a commerce. It doesnt contend with anyone because it is an international of decentralized brands.Every brand has its own story/value plan and its own competitors and distinctive business strategies. Furthermore, Louis Vuittons corporate strategy is to grip a portfolio of the most treasured, coveted luxury brands and add value passim its particular resources sourcing, its supply chain management, brand management and talent. LVMH is the worlds primary luxury products group. The strategy of LVMH is based on mixing its leather goods and fashion. As for the marketing costs, Louis Vuittons net sales have grown-up 57% in the previous two years. In 2001 LVHM had great earnings growth in a falling economy.This was a reason to the strength of Louis Vuitton, which is the world director in luxury goods and promoted the younger brands from the synergies that residential within the industry group. Every company should focus on their interior design and marketing industry, despite the fact that they helped from shared technical and financial expertise. Everyone is m oving on the way to improve sales and its objectives. Louis Vuitton and Marc Jacobs allocated extensively more budget to advertising and promotion this year as the ad market returns from a catastrophic 2009, according to Kantar Media.The whole advertising expenditures during the first half of 2010 are up 5. 7 percent year-over-year and many luxury brands are truly outperforming that development. Especially Louis Vuitton and Marc Jacobs have improved their ad spend by 280 and 57 percent correspondingly. Louis Vuitton spent more than $22 million on advertising crossways all channels between January and June, balanced to to some extent more than $14 million throughout the same period last year, a 57 percent raise. Louis Vuitton is a hard cash cow. It reports for 37% of its group sales and most of it profits.In conjuction with its leather goods and product growth strategy, it has expanded the sales by establishing products like watches, jewelry, sunglasses and a clothing line. Louis Vui tton has constantly exceeded barriers crossways technical, artistic, and logical orders. References http//www. allbest searchs. com/Business/Louis-Vuitton%E2%80%99s-Marketing-Strategy/4158. html http//www. writework. com/essay/strategy-louis-vuitton http//www. kth. se/polopoly_fs/1. 124452 /Menu/general/column-content/attachment/louis%20vuitton. pdf http//www. antiessays. com/free-essays/444469. tml http//suite101. com/article/the-history-and-brand-of-louis-vuitton-handbags-and-purses-a339894 www. modelandshop. com/2010/11/founder-of-louis-vuitton/ http//www. ukessays. com/essays/marketing/louis-vuitton-becoming-successful-in-the-luxury-market-marketing-essay. php http//www. gq-magazine. co. uk/style/articles/2012-07/12/louis-vuitton-history-of-luxury-label-and-outlets-shops-bags-shoes/page/2 http//www. luxurydaily. com/louis-vuitton-marc-jacobs-ramp-up-ad-spend-as-market-improves/ http//www. lvmh. com/the-group/lvmh-group/group-mission-and-values