Compare and Contrast Two Ads Essay - 982 Words

Advertisements in Technology Leo Burnett, a famous advertising executive, states that â€Å"Good advertising does not just circulate information. It penetrates the public mind with desires and belief (thinkexist.com).† How effective an advertisement is in getting the new company and its products and services to the world can be measured with the publicity of products that Dell Incorporation has provided. It has not been a long time since the Dell Incorporation was first founded. Dell Incorporation was founded in 1984 and since then, through the medium of advertisement communication, it has been able to sell its every product worldwide. The products that Dell Incorporation sells would not have reached every corner of the world if it had†¦show more content†¦Go on, Treat Yourself.† The main purpose behind writing this selling tempting phrase is to show that the price of the desktop has been reduced and is encouraging everyone to take advantage of this offer. Similarly, the advertisemen t of the laptop computer states, â€Å"LIMITED TIME ONLY!† and the reason behind stating this phrase is as same as that of desktop advertisement. Even though the purpose of both advertisements is to attract a range of people, the way they have advertised both products appeals to different target audiences. It is given in the laptop advertisement that the laptop computer could be bought on an installment basis by paying every month a fixed amount of money. The advertiser includes this policy to attract those groups of people who cannot pay the stated amount of product price up front. Since the advertisement does not mention any credit score to qualify for financing, it makes sense to think that the company is targeting bad credit people to take advantage of this offer to build up their credit scores. Along with the advertisement of laptop computer, the advertiser is also advertising the company’s another product, netbook, and the main focus of including this produc t is to make people aware of the company’s available products. In addition, the laptop advertiser uses â€Å"free shipping offer on all featured systems, electronic and accessories†Show MoreRelatedMedia Comparison Paper737 Words   |  3 Pagesa newspaper ad to the internet ad. When you asked us to write a Compare and Contrast paper, I did not exactly know what you meant. After researching both concepts I learned about new things, our brain wants ever so badly to compare these new things to something that we already know about. What do they have in common? And we want to also know how are they differing from contrast? For this paper I choose The Lasik Vision advertisements. I used the Internet and the newspapers ads to do the comparisonsRead MoreThe Good and Bad Side of Advertising1657 Words   |  7 Pages Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising PLAN TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising. PATTERN: Block Format INTRODUCTION CONTEXT: Communal Issue SUBJECT: Advertisements LIMITED SUBJECT: ‘good’ and ‘bad’ side ISSUE: compare, contrast THESIS: It states the similarities and differences but in emphasis on ‘good’ and ‘bad’ side of advertising. Similarities- â€Å"Good† side of Advertising Paragraph 1: Creates deep impression. Example: Hyundai CommercialsRead More Advertising and Consumerism: The Face of the 21st Century Essay1217 Words   |  5 Pagesare key elements that can be found in one form or another in every ad. Colors, shapes, words, and presentation also play a large role in the presentation of an ad, because according to how ‘catchy’ an ad is will relate to how successful it will be. Take cosmetics for example, they tend to use extremely beautiful people having a great time to entice their consumers. Clinique ®, however takes a different approach, this particular ad doesn’t revolve around beautiful women or love affairs, it is ingeniouslyRead MoreHow The Reconstructive View Of Memory And Discuss How Advertising That Appeals1381 Words   |  6 Pagessuggests a contrary way of handling postcrisis in an organization and it gives great information of the new suggested way as it test it to see how effective that suggested way could be. The authors conducted an experiment in which they wanted to compare two different approaches to respond to the incident. 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Advertising andRead MoreComparing Commercials : Gatorade And Powerade843 Words   |  4 PagesRigsby 1 Mark Rigsby CHS English 1st Period Compare and Contrast Commercials: Gatorade and Powerade September 28, 2016 You Say Fierce Grape; I Say Black Cherry Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantlyRead MoreAnalysis Of Dove s Next Online Advertisement889 Words   |  4 Pagesdaughter to feel beautiful and confident with how they look. They do not want them to compare themselves to others or change their body. Onslaught demonstrates the need to change how beauty is perceived because as each generation passes the younger the girls are when they start developing a self-hate for their body. Over the past couple of years Dove has worked to improve how women see themselves with their two newest ads, Real Beauty Sketches and Selfie. In the Real Beauty Sketches a forensic sketchRead MoreThe Marketing Of Deodorant Advertisements Targeting Males And Females1167 Words   |  5 Pagesimportant procedures that must be used when advertising deodorant to males and females will also be given. â€Æ' 3.0 ADVERTISING 3.1 AD 1: SECRET ‘SHEER MINERAL’ DEODORANT Secret’s Sheer Mineral deodorant advertisement is an efficient example of deodorant directed towards a female audience. A range of persuasive elements were used to make this advertisement successful. This ad contains a range of warm, pastel, orange and yellow colours. However, the background colours are light and delicate whilst the